Marketing Strategies
Marketing Strategies: Leverage the Power of 5 for Maximum Exposure
I’ve got to commend Holly Blalock the Creative Director at C.R. Laine again. She has done an awesome job of leveraging her company’s exposure with marketing partners. This something every small business owner and retailer must do to beat the competition by maintaining and growing your exposure while minimizing marketing cost. Holly follows me and…
Marketing with a Cause: Buzz with the Bees
One of the keys to effective marketing today is a great hook and at Fall Market in Highpoint, there were some great ones! The first I saw was featured by Ellen Gefen of www.thehome.com when she shared what custom upholstery manufacturer C.R. Laine has done to support the honey bees. In case you’ve no clue…
ACT Instead of React, Stop the Flames of Failure BEFORE They Start
Are you caught in the Reaction Trap? Do you find yourself responding continually to the variety of messages and media that are hitting you daily? Are you working on putting out fires only to find more business blazes flaming? Stop. Whenever your energy and focus is just on containment that is what will keep showing…
MARKETING SUCCESS STRATEGIES: 7 Simple, Proven Techniques to Turn Prospects Into Clients
These quick and effective steps are ones I use regularly to turn prospects easily and quickly into clients (if there is a fit), and you can too! Listen. It sounds simple and it can be but too often we get caught up in wanting to tell them all about ourselves. This isn’t about us; it…
SOCIAL NETWORK SUCCESS: Keep Your Followers Following
The only way to ensure you don’t lose followers is to consistently provide quality content on your networks. The only confusing part is that means slightly different things on each network. Here is a cheat list of content Do’s and Don’ts for the top three! Twitter Do: Keep it upbeat, fresh, and relevant. Positive quotes…
MARKETING SUCCESS STRATEGIES: Those that CAN Teach!
Yes, I do know the old adage “those that CAN’T teach.” But I also know that one of my best paid marketing strategies is teaching. In fact, that is how I began my design business. I taught adult continuing education at Emory University, Oglethorpe University, and Spruill Arts Center all in Atlanta for a decade.…
MARKETING SUCCESS STRATEGIES: Walk Your Talk to Capture Clients!
Are you a living successful example of what your product or service delivers? That’s a big question isn’t it? When you aren’t, can you really and truly expect your client’s to buy from you? Let’s take a look at this, when you are a design professional your home needs to be a reflection of your…
SOCIAL NETWORK SUCCESS: Where to Find What to Say!
I find that frequently professionals who have climbed aboard the social network speed train get stuck in knowing what to say. The beauty is that it isn’t in knowing what to say but where to find it! You don’t have to create all your own content you can share what is out there, what’s hot,…
MARKETING SUCCESS STRATEGIES: How to Write Your Way to Prospects and Profits!
I’ve been a Platinum member of www.ezinearticles.com for some time now, having submitted articles for over 5 years now. What does that mean? Whenever I write an article on marketing, lead generation, business development, decorating, staging, entertaining or more I publish it in an online article directory that is accessed by millions of viewers per…