Marketing Strategies
5 Proven Ways to Make Your Message and Your Marketing Viral
I had a client recently demand that I produce a viral message spontaneously, no branding, they were a complete unknown. I patiently explained that it isn’t generally that simple (there are always exceptions). Viral is kind of like that overnight sensation that actually took 5-20 years to create. You have a much higher chance of…
Create Your Own Language for Powerful Results
Have you noticed the number of “branded” systems, formulas, and blueprints in the marketplace? From Kevin Nation’s Big Ticket Blueprint to Adam Urbanski’s Attract Clients Like Crazy Marketing System, from Lisa Cherney’s Stand Out and Be Juicy to Ali Brown and her Shine Events and more, there is a name and a language for every…
3 Proven Techniques for Making What You Deserve
I’ve had a lot of my coaching clients and my creative colleagues bump up against this one lately. I want to make this easy and give you just three simple techniques that will help blast you through to your true value with the confidence to claim it. #1 Know What Your Clients Are Getting (HINT:…
3 Surefire Shortcuts to Getting Ahead Online
I had an uncomfortable experience in the last couple of weeks and bet you can relate. When you enjoy connecting others to their dreams and to those who can help them reach those dreams, like I do, you are easy to reach. I might not be able to spend a ton of time with all…
5 Secrets to Duplicating Yourself with Delegation
The fastest way to get ahead is to outsource those tasks that aren’t directly profit related but that do have to get done. Your energy needs to be focused on profitcentric activities and on getting in front of your prospects. There are still a lot of other tasks that need to happen and it is…
It’s All in the FACE!
Okay, here goes, I’m going to rant a bit. If you don’t want read further, then don’t, but I’ve had enough. Why on earth would you climb aboard the social networks for either social fun or business contacts and be unwilling to share your face? Why would you share the face of your pet? Your…
How to Charge What You Are Worth!
I run into this so often, I finally had to do an article on it. For some reason, I’ve never had the challenge of not being able to charge what I am worth. In fact, I am very comfortable with my rates, packages and programs because I know that the value I bring is easily…
Facebook Changes; You LIKE Me, You Really Do!
Facebook is once again going through growing pains, this time it is all about ditching “fans” and instead going to a “like” button. Since we are already used to “liking” posts it seems a natural fit to carry that feeling forward to pages. Fans always did seem a bit contrived and the noise FB received…
5 Essentials for Making Profitable Connections in Social Networking
There are 5 simple criteria I use for determining whether or not I will accept a friend request on Facebook, an follower on Twitter, or a connection on LinkedIN. I am sharing them here because accepting everyone isn’t a good policy, being discriminating is. Remember that ultimately these are people of a quality that you…