Marketing Strategies
BUSINESS BUILDING BLOCKS: Leveraging Your Brand
I was catching up on my industry reading the other day with Qualified Remodeler. Does that surprise you? You thought I only read design publications, not nearly. We are in The Lifestyle Industry and that means architects, designers, stagers, organizers, contractors, builders, developers, real estate professionals, and home furnishing retailers and suppliers. Stop operating in…
BUSINESS BUILDING BLOCKS: The Difference between Success and Failure is Asking
Too often the difference between and success and failure is simply in the asking. You neglect to ask for the raise, you fail to ask for the sale, you forget to ask for referrals. It is all about asking both in business and in life. There are 5 ways to ASK YOUR WAY TO SUCCESS:…
BUSINESS BUILDING BLOCKS: 3 Proven Ways to Turn PR into Prospects, Projects and Profits!
Getting published offline or featured online isn’t as tough as you think; what can be the challenge is knowing what to do with that PR once you get it! PR by itself isn’t inherently useful, it is critical to have a plan for distributing your feature or article in a meaningful way both online and…
How Color Sells: Got a Sweet Tooth, Steer Clear of Pink!
Color is about more than interior design and fashion; it is used for marketing products from diapers to diet soda, from office supplies to electronics, from bargain buys to luxury investments, color sells. The key is to learn how to use color to your advantage as it is often a subliminal influence. Once you know…
BUSINESS BUILDING BLOCKS: 5 Mistakes You Are Making To Prevent Success!
Mistake #1: Lack of Focus (BSOS) You are a seminar junky, and if not seminars, then teleseminars and online learning. You follow each and every new opportunity that shows up. You have a growing library of business development books and tools, but lack the time to implement. You frequently feel overwhelmed and caught on a…
BUSINESS BUILDING BLOCKS: 5 Mistakes That Will Silence Your Social Networking Success
When I speak of the social networks I am referring specifically to building your nest on Twitter, finding friends on Facebook, connecting on Linked In, getting contacts on Ecademy, and expanding your reach on Plaxo. Yes, there are more, this is more than enough to overwhelm anyone. The beauty is there are some neat tricks…
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