Marketing Strategies

SOCIAL NETWORK SUCCESS: How to Get Active with Groups on Facebook!

So you’ve climbed online, built your profile, now what? Get active! You’ll be invited to join many groups, be selective. There is no obligation. And it doesn’t make sense to join if you aren’t going to be active. Active means commenting on discussion regularly, posting your own discussions, sharing photos if invited, and making relevant…

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BUSINESS BUILDING BLOCKS: 3 Proven Ways to Turn PR into Prospects, Projects and Profits!

Getting published offline or featured online isn’t as tough as you think; what can be the challenge is knowing what to do with that PR once you get it! PR by itself isn’t inherently useful, it is critical to have a plan for distributing your feature or article in a meaningful way both online and…

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Melissa is on the West Coast!

  Chairish the Future was a big success! I have to say having never attended a live auction before that was a blast! I knew just when to bid to drive up the pricing and at the same time when to bid so I’d win and I did. I’m the proud owner of three new…

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SOCIAL NETWORK SUCCESS: From Cyberspace to Real Results

I know many professionals puzzled by the advent of social media want to know if it can yield real results, it can and it does. Right now I have the honor and privilege of a first class trip to China in April to kick off the Guangzhou Design Week that comes up later this year.…

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How Color Sells: Got a Sweet Tooth, Steer Clear of Pink!

Color is about more than interior design and fashion; it is used for marketing products from diapers to diet soda, from office supplies to electronics, from bargain buys to luxury investments, color sells. The key is to learn how to use color to your advantage as it is often a subliminal influence.  Once you know…

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BUSINESS BUILDING BLOCKS: 5 Mistakes You Are Making To Prevent Success!

Mistake #1: Lack of Focus (BSOS) You are a seminar junky, and if not seminars, then teleseminars and online learning. You follow each and every new opportunity that shows up. You have a growing library of business development books and tools, but lack the time to implement. You frequently feel overwhelmed and caught on a…

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BUSINESS BUILDING BLOCKS: 5 Mistakes That Will Silence Your Social Networking Success

When I speak of the social networks I am referring specifically to building your nest on Twitter, finding friends on Facebook, connecting on Linked In, getting contacts on Ecademy, and expanding your reach on Plaxo. Yes, there are more, this is more than enough to overwhelm anyone. The beauty is there are some neat tricks…

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How Color Sells: Want to Spur Creativity? Just Add Purple!

Color is about more than interior design and fashion; it is used for marketing products from diapers to diet soda, from office supplies to electronics, from bargain buys to luxury investments, color sells. The key is to learn how to use color to your advantage as it is often a subliminal influence.  Once you know…

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