The language we use has the ability to influence our thoughts, feelings, and actions. In the world of luxury design, the right choice of words can magnify the worth of your work, sow the seeds of success, and attract affluent clients.
Consistency is Key
In the realm of luxury design, the power of word choice cannot be underestimated. As a business coach and marketing consultant, I’ve come to realize that specific words can magnify the worth of your projects and attract affluent clients–it has even become hard for me to say these words at all! I avoid them at all costs, no matter where I am speaking, or whom I am speaking to.
When you make a shift to the language of luxury, you have to be consistent in all areas of your life. You have to commit to knocking these words out of your vocabulary completely, otherwise, you are bound to slip up. That means behind-the-scenes, as well. But, if you really work at adopting these words, eventually, they will become everyday.
The Power of Words
Discussing pricing in design and creative work is an essential aspect of attracting affluent clients. Understanding the value of your services and not being afraid to ask for higher rates is crucial. The power of language comes into play here as well. Using words like “budget” and “cost” can limit your potential. Instead, opt for words like “investment” and “investing” to convey the value of your work. Be aware of your own limiting beliefs and labels you apply to things based on their perceived cost. Listen to your clients’ language and dig deeper when they label something as “expensive”. Your worth is defined by your language, and this is not just about numbers but about shifting perspectives and redefining value.
Words like “expensive” and “cheap” reflect limiting beliefs and can turn off potential clients. Instead, focus on empowering language that reflects the true value of your projects and services. Language should reflect possibility, potential, affluence, and luxury. It needs to mirror the true and real return on investment (ROI) that design delivers. Affluent clients are well-educated and smart buyers–they want to invest, not spend. Make sure your language gets them there.