Being a successful interior designer requires you to maximize your revenues from every project. The most effective way to do this is to deliver more of what your client wants in less time. In that process, you’ll earn more in less time and avoid the challenge of creative loose ends and lost focus. Let me share a real life example from my practice.
When Stephanie called me about her interior design project, she said they planned to invest just $15K.
That wasn’t a number I usually even considered, my minimum was $50K.
We connected well by phone and she agreed to my Home Review (a paid consultation) so I scheduled the call.
To be a successful designer means you aren’t giving your time and expertise away on free consultations.
As she walked me through the house, the large outdoor living space, and the pool, I mentioned that the scope of the project had grown significantly since our phone conversation.
I went out on a total limb and said “have you considered a home equity line for your interior design.”
Stephanie came back with the greatest comment ever…
“Oh, we’ve got money!” (I had to try hard not to do my happy dance right in front of her.)
I had already learned that she was the primary breadwinner and decision maker, even if her husband wrote the checks.
To be a successful interior design, you’ve got to know who the decision maker is, and it isn’t always the one who is writing the checks.
In the next 45 days, we went from $15K to $150K in interior design investment.
(That is not a typo, the investment went up by 10x)
They approved every item, every change. They were aware every step of the way.
If I had taken her initial “budget” of $15K as gospel, she wouldn’t have gotten the design she wanted or deserved, and I’d have left $135K on the table.
Instead, as with all of my design clients over the years, I took that as a starting point and read between the lines into what she really wanted.
To be a successful interior designer is about becoming a master of listening and reading your client.
You never force, you educate.
You never push, you guide.
You never manipulate, you influence.
You’re never sneaky, you get approval at every step.
If this sounds like something you want to implement in your design practice, you can.
It isn’t an overnight shift, it takes time to adopt a new mindset, update your language and communication skills, and learn to educate instead of sell.
You can get it inside Profit Shots, aka Mentor-On-Call, DETAILS HERE.
I only take on 10 Profit Shot clients at a time because I want to ensure I am truly available for you.
Every action step you accomplish means you get more time for the next step with me.
This is as close as I can get to Melissa-In-Your-Pocket, something I’ve been asked about A LOT!
C’mon, be brave, CHECK OUT PROFIT SHOTS HERE. (I want to you to experience the success you dream of and deserve.)