I’m not talking about trends, those are predictions and prognostications at the end of every year. We’re into second quarter and this is what consumers want at home in 2021. It’s proven, tested, and they’re clamoring for it. Are you delivering? #1 A Trip Down Memory Lane Yes, this is why there has been a […]

The fastest path to interior design lead generation is to connect with other businesses who already serve your ideal client but aren’t competing with you. Instead of creating your own visibility and credibility, you can leverage theirs; this is the path to building Profit Partners. Here are three you’ll want to consider. #1 Interior Design […]

So you want to see an increase at your bottom line but (and it’s a biggie) your frugality is killing your design profits. You’re not willing to invest what is necessary in your interior design business to get better clients, bigger projects, and more rewarding work. That sucks. Here are 5 ways frugality is killing […]

Interior design marketing strategies only work when you apply them to your business. The point of the strategies here is to generate more quality leads for your interior design business in a lot less time. #1 Create a Most Wanted Poster for Your Ideal Client (3 maximum) What you think about you bring about, and […]

It’s often confusing to determine who is a better fit for your interior design business needs, an interior design consultant or an interior design business coach? Here are five key differences so you can make the best decision in your interior design practice. When interviewing a candidate to be your design business consultant or coach, be sure […]

When you want the best interior design business coach for you and your practice, there are 5 key criteria to consider in making your decision. Every designer is unique and your coach needs to understand your values, your specific goals, and your strengths and weaknesses (and cater to your strengths.) This is not a one-size […]

How you connect to clients is more important than ever before. It’s not enough to send a well intentioned, carefully crafted statement of your interior design practice’s COVID19 response. Everyone is doing that. This crisis requires a lot more if you want to keep your current clients, nurture past clients as a source of repeat […]

Instagram is a powerful and free (unless you decide to advertise) tool to grow your interior design practice. Whether you want more clients, to connect with editors of design publications you’d like to be featured in, to find new vendors, to become an influencer, or to collaborate with colleagues, it’s all possible and here are […]

The Definition of Luxury The definition of luxury interior design has changed significantly over the last decade. While there is a growing demand for luxury design, the recession of 2008-2010 disrupted the days of excess and flashy and moved affluent consumers from conspicuous consumption to discreet investment and even conspicuous frugality. Today’s luxury interior design […]