5 Hot Places to Find and Capture Your Ideal Clients Online

I’ve noticed a big gap for many business owners, solopreneurs, home based ceos, coaches and creatives today. You know you need online marketing solutions, but you aren’t sure why you need them or even if your clients are looking online. First, your clients are looking online. Think of it this way, we no longer yellow page anything, we Google it! The first place anyone looks for anything, whether it’s directions, a new product, a new service provider, a place to live, even a soulmate (think online dating) is on the worldwide web. So rest assured your ideal clients are looking for you there too.

The key is in knowing where they are looking so you can show up there simply and easily on a regular, consistent and persistent basis. Afterall the web makes it easy to be found 24/7 /365 days a year without taking calls at 11 pm or 2am! So here are five hot places to find your clients (places they are looking for you).

Key takeaways

✓Your ideal clients are looking for you online, and you can show up where they search by using a blog, an ezine, expert articles, online forums, and social networks with a clear strategy.

✓A blog showcasing your expertise with strong keywords and valuable content becomes the resource your clients turn to when they search for solutions.

✓Repurposing the same content across your blog, ezine, and article directories like ezinearticles.com saves time while increasing your visibility.

✓Social networks like Facebook and Twitter have over 500 million and 200 million users respectively, and with a targeted plan you can attract and capture your ideal clients there.

#1 Your Blog (and others when you guest post)
Your clients are looking for your expertise online and there is no better way to showcase that consistently and persistently than with your own blog. When you learn to leverage keywords, master the art of killer headlines, and provide value information they are looking for, you will become their resource of choice.

#2 Your Ezine (and others when you share posts)
Today an ezine (electronic newsletter) isn’t just a one time send to your list. Instead you can tie it easily to the social networks to ensure it gets a lot more visibility and you can even list it in the Directory of Ezines, where clients are looking to find ezines on topics of interest with your expertise.

#3 Expert Articles (think www.ezinearticles.com)
In old school terms this would be like a client looking up a newspaper story, except today when they want expert knowledge one of the top resources they use article directories where you can put your expert content. The cool part about this is it can be the very same content you used in your blog post and in your ezine. Repurposing saves precious time.

#4 Online Forums
Forums are just another way for people in a specific industry or interest to get together and share their expertise, get answers to burning questions and meet top notch providers. You are one of those top notch providers so finding the right forums where your ideal client is looking for answers and your expertise is a hot way to garner new clients.

#5 Social Networks
Yes, it’s true that there are over 500 million people on Facebook and 200 million on Twitter. Do you really think that your ideal clients aren’t there? These are social networking platforms that have revolutionized how business is done and how consumers and businesses buy. Jumping on without a plan, without knowledge of these tools will just rob you of time and prove generally frustrating. With a strategy and a bit of knowledge you can easily target your ideal clients, attract and capture their business, and profit.

The bottom line is that your ideal clients are looking online for you and you have the choice to be easy to find or not. Leveraging the tools of a blog, an ezine, article marketing and more can be time effective and profitable when you have the right plan and winning strategy.

Frequently asked questions

Where are my ideal clients looking for me online?

Your ideal clients are looking for you in five key places: your blog and guest posts, your ezine and shared posts, expert article directories like ezinearticles.com, online forums where they ask questions, and social networks like Facebook and Twitter. The first place anyone looks for anything today is on the worldwide web, so your clients are searching for your expertise there too.

How can I use my blog to attract ideal clients?

Your blog showcases your expertise consistently when you leverage keywords, master the art of killer headlines, and provide valuable information your clients are looking for. When you do this well, you become their resource of choice and they can find you 24/7, 365 days a year.

Can I use the same content in multiple places online?

Yes, you can repurpose the same content across your blog post, your ezine, and expert article directories. Repurposing saves precious time while increasing your visibility in multiple places where your ideal clients are searching.

About Melissa Galt

Melissa Galt is a sought-after business coach, marketing consultant, and keynote speaker who empowers designers to build highly profitable businesses without the burnout. Drawing on three decades as principal of her own successful residential design firm, she helps creative professionals earn more in less time, with less stress.

She is the author of four bestselling books, including Marketing Luxury Design, The Language of Success, Design Discovery, and Proximity to Profits. She also hosts the weekly Design Business Freedom™ podcast, sharing unfiltered advice on mindset, money, and marketing for interior design pros ready to elevate their game. When you’re ready to take your practice to the next level, book a complimentary Design Business Assessment with Melissa.