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Tough-love Business Coach. Marketing Magician. Inner Imposter Buster. Cocktail Connoisseur. And Queen Of Unpopular Opinions.
It’s so easy to geek out over the design process–it’s what gets our creative juices going. But something that we always have to remember is that as designers, we would not have a place for those creative talents to flow if we didn’t have clients. Even so, you’d be surprised how often I notice the client missing almost entirely from the focus of the design process.
There may be a space where you, too, are forgetting or ignoring your clients inside your design business. We’re talking about that important space before you even begin to discuss the scope of work or dive into targeted expert design recommendations, when the focus needs to be all on the client.
So, in today’s episode, I want to point these places out because they are costing you in many ways. Building that trust and creating those connections early on will only make the design process that much smoother for both yourself and your client. Awareness of all of the places where you need to leverage that fascination factor to get to know your clients will light the way for creatively rewarding, profitable, and potentially even lifelong partnerships with your most ideal clients.
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