Posts by Melissa Galt
Episode #1~How to Define Your Ideal Target Market; Identifying Your Perfect Client
Each week, I’m bringing you the SOLUTION to a SMALL BUSINESS OWNER’S PROBLEM. These come directly from real small business owners, just like you, who are part of my online tribe and offline community. Have you got a problem to share? Send me an email at melissa@173.254.10.202 or better yet, REPLY IN DETAIL HERE. Look…
Read MoreSmall Business Goal Setting: How Big is Your Ask?
What I’ve discovered in business and in life is that you pretty much get what you ask for. What you ask for is directly tied to the goals that you have, goals that are annual, quarterly, monthly, weekly, and daily. (By the way, if you aren’t breaking it down this far, you will accomplish far…
Read MoreConversion Strategies: Know Your Prospect’s Priorities
I had ordered some handouts for recent event online through Fedex Kinkos. It isn’t my favorite way to go as it usually involves a phone call or three because my orders are rarely standard. It is, however, convenient particularly for this ace procrastinator (yes, I did just admit that.) On my way to the airport,…
Read MoreProfitable Content Marketing – 3 Content Title Mistakes and What to Do Instead (Prospects, Profits)
Crafting profitable content titles will bring you more prospects and profits. And you do want more prospects and profits, right? The challenge is there are so many mistakes you can make when you are creating titles for your content. So in this article I’ll show you 3 of the many mistakes and what to do…
Read MoreLeadership Training: 5 Effective Ways to Foster Employee Engagement
A Gallup study, released in June 2013, on the State of the American Workplace reported that 70% of American workers are disengaged in their jobs. A whopping 7 out of every 10 workers in the USA is showing up to collect a paycheck but has otherwise checked out of their job. Workers today are disconnected,…
Read MoreSmall Business Development: 5 Key Questions to Experience Business Naked (not what you think)
Despite technological advances, business today is still, and will always be, about person to person, and relationships. Whether you are connecting by voice to voice, face to face, or keyboard to keyboard, it’s about building trusted relationships that allow your business to deliver the goods and services your clients count on. While being authentic and…
Read MoreBlogging Checklist: What to Do Before You Write Content, Before You Post Content
Speaking with a client the other day, I was caught off guard when he proudly stated that he’d completed a dozen blog posts to launch his blog, and had sent them off to his VA for posting late night. Waaaiiiitt!! There is so much more to this than just writing and posting. Where is the…
Read MoreRelationship Building: It’s a Small World After All
What are the odds that you’ll meet and do business with the man now married to the woman who bought your former house seven years ago, and you never met her at the time? You could have knocked me over with a feather when I did exactly that this week. We’d spoken by phone prior…
Read MoreTake Action: 3 Steps to Ditching the Drama and Finding Your Sunny Side
A problem is simply a label you have applied to something in your life. I am fond of correcting that word choice into “a solution waiting to happen.” In actuality, a problem is only created by the way you frame any given situation or event. Drama Isn’t Pretty When I was younger, I had a…
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