5 Ways Tech Is Costing You Interior Design Clients

Technology should be doing two things in your practice. Making you faster behind the scenes and making you clearer in front of your client. Most designers have it backward. They under-use it where it would sell for them, and over-use it where it damages the relationship. The same firm loses clients both ways in the…

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Interior Design Markups, Day Rates, and Flat Fees

Key takeaways ✔ Every purchase goes through your firm. When a client insists on purchasing, your contract hands them full responsibility for receiving, inspecting, damage, and returns. Internet sources get treated like any other source. Purchase order, receiver, procurement management fee. ✔ There is no industry standard markup. 15 to 20 percent is too low.…

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The Interior Design Welcome Kit That Wins Clients

Here is the reframe that changes everything about your welcome kit. It is not a thank-you gift you hand over once the ink is dry. It is a marketing tool you use before your client has committed to anything. That one distinction is the whole game. When you deliver a welcome kit after they have…

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The One Word That’s Sabotaging Your Interior Design Profits

Your talent is not what decides the size of your projects. Your words are. I have watched gifted designers undersell, under-charge, and talk themselves out of the very projects they most wanted and deserved. Not because of their portfolio. Not because of their process. Because of the vocabulary they carried into the room. I taught…

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