Posts by Melissa Galt

If you are not marketing specifically to your ideal client, you are marketing to a population. And marketing to a population is profoundly ineffective. For the first five years of my design practice, I took every client who showed up. I was not selective. I was not discerning. My workload was insane, 80-plus hours a…

Your client needs four things from you. Not at the end of the project. Not at the big reveal. From the very first interaction through every phase, every update, every decision, and every challenge along the way. They need to be Heard. Understood. Valued. Cared for. It sounds simple. It is profoundly nuanced. And when…

You cannot do design without contractors (and this includes installers of all kinds). Unless you are strictly furnishing and accessorizing, contractors are an integral part of every remodel, renovation, and new build. And even when your client hires them directly, you still must work with them. The challenge is finding quality ones, vetting them properly,…

You are not charging for your time. You are charging for the outcome. And the outcome you deliver is always worth a tiny percent of priceless. The impact your work has is life changing and business growing, never doubt that.  Interior design impacts clients at their core levels, it improves their physical, mental and emotional…

Every project you complete is more than a finished interior. It is a growth engine for your entire design business when you know how to leverage it. There are three specific ways to guarantee growth from every single project. Each one creates strategic tip points that stack in your favor and deliver more ideal clients,…

Affluent clients are not Googling for designers. They are not scrolling on Instagram looking for someone to hire. They get your name from a referral, a trusted advisor, a board colleague, or someone they met in a room. That is how it works at the top of the market. But here is what most designers…

Revenue that looks solid on the surface but doesn’t translate to profit in your pocket. Projects that feel heavier than they should. Working longer hours than you intended. That disconnect doesn’t happen randomly. It happens through patterns, quiet, sneaky patterns that slip profit out of your design business without you realizing it until you feel…

One of the biggest turning points in any design business is not your marketing, your pricing, or even your talent. It is how you handle the very first real conversation with a potential client, your discovery consultation. Notice the word: consultation. Not call. “Call” is a four-letter word with no value. A consultation carries weight.…