Design Discovery That Guarantees You Land the Project

Landing a project is about building trust, understanding your client’s needs, and guiding them through a thoughtful discovery process. Here is your proven strategy for effective design discovery consultations that guarantee you land the projects you truly want. You’ll learn how you can transform your approach to client consultations and set the stage for successful,…

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The Four Steps to Landing Every Interior Design Project

As an interior designer, landing a project isn’t just about showcasing your portfolio—it’s about establishing trust and building rapport with potential clients from the very first interaction. A thorough and strategic discovery process ensures that every client is the right fit for your business and that you get better design clients. Here we’ll explore the…

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Client Money Personalities for More Profit in Interior Design

As an interior designer, understanding your clients’ personalities is crucial for delivering designs that resonate with them at an investment they welcome. Have you ever considered how their client money personalities influence their decisions? My coaching client, Bethany Palmer, an interior designer and former financial advisor, sheds light on how recognizing and working with different…

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Systems Essential for Your Design Business

Running a successful interior design business requires more than just creative vision—it demands a well-structured process that ensures profitability. The key to consistent profits lies in implementing smart systems and proven processes. Without these, you risk losing control of your projects, undercharging for your services, and ultimately sacrificing your bottom line. Here’s why having too…

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Accessing PR Without a Big Investment & Hiring a Firm

For many interior designers, the idea of getting quality PR can seem daunting, especially without the budget for a full-time PR firm. However, with innovative solutions like the Library Card program, designers can now access valuable interior design PR opportunities without making a significant financial commitment. In a recent conversation with Melissa Galt, Molly Schoneveld,…

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Getting Published to Attract Ideal Clients

Getting published in interior design is a powerful way to elevate your brand, showcase your expertise, and attract more of the clients you love working with. However, the key to successful publication lies not just in being featured but in strategically choosing where and how to get published. Let’s dive into insights on how to…

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075: Thriving in Economic Uncertainty for Interior Designers

The past few years were a great time for design firms, with an extraordinarily high demand for our creative services. However, the times are beginning to change and we are seeing more and more economic uncertainty, which can be unsettling for many designers. Recessions are a normal part of economic cycles and we can’t avoid…

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Interior Designer Mindset Strategies

Attracting the right interior design clients can feel like a challenging task, especially in uncertain times. However, the key to consistently drawing in ideal clients may be simpler than you think. Your power lies in your mindset. Shifting your thoughts, beliefs, and actions can directly impact your ability to attract and retain clients who are…

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