Branding Mistakes: 3 Ways You May Be Wasting Money on Your Brand

  1. Kenny Zail says:

    I’ve blown money on promotional items, pens, key chains, flashlights, letter openers, mirrors, cups, etc. I’ve found if the item is not AT LEAST $7-$12 each, its money down the drain.

    • Melissa Galt says:

      Kenny,

      I’ve invested up to $3/item. I find that if it is something useful that will be seen daily or close to it, it is more effective. Unusual and non-disposable also makes a difference.

      I like to tie mine to specific pieces of my presentation if I include them at all. Nothing trumps great content and outstanding delivery!

      Hugs, Melissa

  2. Linda Ursin says:

    I haven’t spent a dime, but only because I’m able to create graphics and do webdesign myself. Otherwise I probably would have 🙂

    • Melissa Galt says:

      Linda,

      The reality is that there is a lot of business to be gained by face to face and voice to voice, no website necessary. Few realize that today and I labored under the idea that you had to have a web presence as well.

      That being said, much of my best business has come from the web, but it isn’t the only way. What got that was the phone call.

      Hugs, Melissa

  3. Lynne says:

    I’m guilty as charged. I wanted a fancy website and I ended up spending a lot of money for it and not getting the results I hoped. When you are starting out, keep it simple but make sure you are seen and you get your word across. Great article, I enjoyed reading it.

    • Melissa Galt says:

      Thanks Lynne,

      Yes, this is a challenge for most new business owners. When I launched my interior design business it was in the early internet days and I had a 10K site. I haven’t invested more than 3K in any site since and usually do it for far less.

      The reality is that business relies on relationships and that means voice to voice and face to face! The web is just one way to connect, the rest is up to you.

      Hugs, Melissa

  4. Teri B says:

    Your down to earth approach is very refreshing and I finally don’t feel embarrassed to say I don’t spend much money on my brand. Do spend quite a bit of time though but it has paid off.

    • Melissa Galt says:

      Thanks Teri,

      I love to hear that! Time is money, in fact your time is your most valuable asset because there is no bank of it, once it’s gone, it’s gone for good. Glad you are investing it wisely!

      Hugs, Melissa

  5. Only on the Internet can a person be lonesome and popular at the same time. And my site is a collection of responses individuals don’t want to hear to questions they didn’t ask.

    • Melissa Galt says:

      Yes, the internet can be a contradiction. Good for you for answering hard questions, hope those who need the information most are finding their way there.

      Hugs, Melissa

  6. Justin says:

    Great suggestion when developing a brand to not to get to bogged down on one’s logo at the begining an focusing on the many other demensions of your business, prompting more progress.

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