Marketing & Sales
Social Network Knowhow: Keeping It Clean (on Facebook)
Facebook always feels a bit challenging to me. Their rules are published nowhere you can find easily and most are pretty indecipherable. Often you won’t know you’ve broken one, until you get slapped. Yet, it is the largest social network globally and you certainly don’t want to ignore it. Now, if you are using it…
The Go-Givers Way to More Traffic
One of the surest ways to grow your own Tribe is to go and give to them. Feeding your audience regular value content with a sense of humor, heart, and personality will grow your traffic and your business. Each teleseminar or webinar that I host, I am always most excited by the comments and questions…
5 Simple Tricks to Increase Your Traffic and Boost Your Bottom Line
Traffic, as in hot prospects and ready-to-buy customers, is the lifeblood of your business. There is a totally HOT GIFT GIVEAWAY going on just until December 23 that is loaded with tips, tools, shortcuts, and winning strategies to grow your business. My gift is 14 Top Expert Interviews focused on traffic generation for your business,…
Success Strategies: Making Money by Being the Best
I had an interesting response to my holiday ezine about no presents. My comment came from the heart, about making the season about more than buying gifts, and focusing on the people in our lives. In no way was it a commentary on the economy or a plea to stop buying retail and supporting retailers.…
Social Media Policies: Know the Rules to WIN at Social Media
With the advent of social media has come the introduction of FTC rules and regulations on the right ways to handle it for your company. The rules are simple and allow a good deal of creativity in interpretation. But, they are rules and when broken can result in stiff penalties and heavy fines, the first…
Marketing Strategies: Leverage the Power of 5 for Maximum Exposure
I’ve got to commend Holly Blalock the Creative Director at C.R. Laine again. She has done an awesome job of leveraging her company’s exposure with marketing partners. This something every small business owner and retailer must do to beat the competition by maintaining and growing your exposure while minimizing marketing cost. Holly follows me and…
Marketing with a Cause: Buzz with the Bees
One of the keys to effective marketing today is a great hook and at Fall Market in Highpoint, there were some great ones! The first I saw was featured by Ellen Gefen of www.thehome.com when she shared what custom upholstery manufacturer C.R. Laine has done to support the honey bees. In case you’ve no clue…
SOCIAL NETWORKING KNOW-HOW: Social Media is OPEN Source
It seems that few business owners and creativepreneurs who climb aboard the social networks realize one of the most incredible benefits. The networks are open source. What I mean is that before social networking came a long unless you were in a networking group like Powercore, BNI, or Ali Lassen’s Leads and you met weekly…
MARKETING SUCCESS STRATEGIES: 3 Surefire Shortcuts to Build Trust and Sales
The best way to make a sale is to build trust with your prospect. The fastest way to build trust is to prove the value in the product or service you are selling. There are three shortcuts that make building easy, simple, and fast. #1 Give a Sample or a Guarantee Now depending on the…