Marketing & Sales
MARKETING SUCCESS STRATEGIES: Those that CAN Teach!
Yes, I do know the old adage “those that CAN’T teach.” But I also know that one of my best paid marketing strategies is teaching. In fact, that is how I began my design business. I taught adult continuing education at Emory University, Oglethorpe University, and Spruill Arts Center all in Atlanta for a decade.…
MARKETING SUCCESS STRATEGIES: Walk Your Talk to Capture Clients!
Are you a living successful example of what your product or service delivers? That’s a big question isn’t it? When you aren’t, can you really and truly expect your client’s to buy from you? Let’s take a look at this, when you are a design professional your home needs to be a reflection of your…
BUSINESS BUILDING BLOCKS: Leveraging Your Brand
I was catching up on my industry reading the other day with Qualified Remodeler. Does that surprise you? You thought I only read design publications, not nearly. We are in The Lifestyle Industry and that means architects, designers, stagers, organizers, contractors, builders, developers, real estate professionals, and home furnishing retailers and suppliers. Stop operating in…
BUSINESS BUILDING BLOCKS: The Difference between Success and Failure is Asking
Too often the difference between and success and failure is simply in the asking. You neglect to ask for the raise, you fail to ask for the sale, you forget to ask for referrals. It is all about asking both in business and in life. There are 5 ways to ASK YOUR WAY TO SUCCESS:…
BUSINESS BUILDING BLOCKS: 3 Proven Ways to Turn PR into Prospects, Projects and Profits!
Getting published offline or featured online isn’t as tough as you think; what can be the challenge is knowing what to do with that PR once you get it! PR by itself isn’t inherently useful, it is critical to have a plan for distributing your feature or article in a meaningful way both online and…
How Color Sells: Got a Sweet Tooth, Steer Clear of Pink!
Color is about more than interior design and fashion; it is used for marketing products from diapers to diet soda, from office supplies to electronics, from bargain buys to luxury investments, color sells. The key is to learn how to use color to your advantage as it is often a subliminal influence. Once you know…
BUSINESS BUILDING BLOCKS: 5 Mistakes You Are Making To Prevent Success!
Mistake #1: Lack of Focus (BSOS) You are a seminar junky, and if not seminars, then teleseminars and online learning. You follow each and every new opportunity that shows up. You have a growing library of business development books and tools, but lack the time to implement. You frequently feel overwhelmed and caught on a…
Celebrate Your Career: Part I
More than a third of our lives are spent in pursuit of our livelihood. Too often this is not a celebration but instead an obligation and a decision by default. We are put on a career track before we even know what we truly want to pursue and by the time we figure it out…
BUSINESS BUILDING BLOCKS: 5 Mistakes That Will Silence Your Social Networking Success
When I speak of the social networks I am referring specifically to building your nest on Twitter, finding friends on Facebook, connecting on Linked In, getting contacts on Ecademy, and expanding your reach on Plaxo. Yes, there are more, this is more than enough to overwhelm anyone. The beauty is there are some neat tricks…