Marketing & Sales
How to Know When Criticism Will Help You or Hurt You
Gosh this year has really flown by, and I think it feels faster today since we are all living on multiple planes of not just reality but virtuality. It is impossible to actually be alone anymore as there is always someone ready and willing online to either dish praise or bash (not always gently) with…
5 Hot Places to Find and Capture Your Ideal Clients Online
I’ve noticed a big gap for many business owners, solopreneurs, home based ceos, coaches and creatives today. You know you need online marketing solutions, but you aren’t sure why you need them or even if your clients are looking online. First, your clients are looking online. Think of it this way, we no longer yellow…
Match Your Message to Your Market
5 Deadly Ways to Fail Fast and Publicly Picture this if you will. A high end furniture showroom holds a grand re-opening coming out of a reorganization and launches with a party for interior designers, builders, and developers in Atlanta. The majority (90%) of the attendees are women and gay men. This is only important…
How to make a big difference with the little things
The brand, flavor, color and choices (if they have any) of tea is as significant (and essential) as the bread selections and just as often overlooked. When you don’t have the basics well done in your business it doesn’t lead your client or customer to expect the best. Put these in place and it really…
Weird Trick to Save Tons of Time and Keep Your Clients Hot & Buying
One of the real advantages to the internet is the ability to repurpose your content simply and easily from platform to platform and format to format. What that means is that you can write a blog post and repurpose it into an article or an ezine quickly and easily. Or you can write an ezine…
TOP 10 REASONS WHY YOU NEED A BLOG: Shortcuts to Profit with Ideal Clients
From everything I’ve seen, the biggest hurdles to starting a blog for small business owners and solopreneurs is the fear of writing and the perceived technical aspects. Well, take it from this avowed NON-tech, there is no technical skill required. And you don’t have to be a writer, in fact you don’t have to write…
How to Fail in Business Without Even Trying
Are YOU Sending Your Customers to the Competition? Have you ever called a business at an off hour wanting to check their hours of operation or get their address or even to leave a message for your sales person only to have it ring and ring and ring? Yes, in the information age, in the…
3 Simple Secrets to Establishing Credibility with Your Market FAST
One of the most challenging things that service based professionals and creativepreneurs face is establishing a solid credibility when just starting out or even starting over. Whether you have been in business for several years but you are reinventing how you do things and launching new models, or you are just getting started, credibility is…
5 Proven Ways to Make Your Message and Your Marketing Viral
I had a client recently demand that I produce a viral message spontaneously, no branding, they were a complete unknown. I patiently explained that it isn’t generally that simple (there are always exceptions). Viral is kind of like that overnight sensation that actually took 5-20 years to create. You have a much higher chance of…
