Japanese grocery stores are much smaller than American grocery stores; watermelons with their round bulky shape took up too much room, a solution was needed. Most people would simply stop carrying watermelons but instead Japanese farmers got creative and found that they could easily and simply grow square watermelons. By placing a box around the fruit in its early growth stages, it simply grew into the box shape, taking up far less room on store shelves and having the added benefit of being easier to cut and serve by the consumer.
How often are we faced with a seemingly insurmountable obstacle? Often it is something that has been done a specific way for a very long time, yet by applying creative thought, an open mind, and possibility thinking, a new and better way can be found. The advent of square watermelons provides all sorts of benefits both to grocery stores and to the consumers, yet until it became a critical space issue, no one considered the simple and effective solution of boxing the melons in their growth cycle. A solution doesn’t have to be complex to be effective; it just has to answer the problem at hand.
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