In our ever-changing economy, there are going to be times when the word-of-mouth we rely on for lead generation goes radio silent. If you don’t have other marketing engines ignited and running in your business, such uncertain times are going to be especially stressful for you. Finding measurable and trackable marketing strategies will help you to guarantee a consistent and expansive source of leads at any given moment, even those uncertain times.
The reality is that you need to be measuring and tracking your leads weekly to really understand which channels are working for you and which ones aren’t. A great way to accomplish this is to create a scoresheet with the various lead generators that you use in your business. Each week, evaluate where your time and effort with those has paid off in generating new clients and where it hasn’t. Then you can adjust your approach regularly, rather than wasting time and money on marketing strategies that are just not working for your business.
Website and Socials
Often, we go to social channels for information about people and businesses before we even go to Google. Having a well-curated presence on Instagram allows you to showcase your work and make it easy for potential clients to find and connect with you before they’ve even gotten to your website. As designers, we are blessed that our profession lends itself so ideally to social media sharing. Keeping just 15 recent, exciting posts on your Instagram page can help capture new clients’ attention and, as long as you’ve included a clear link in your bio, will bring them right to your website.
I am sure that you are gifted in communicating with your client, and with online marketing, you just need to bring those gifts into the digital world. Your website is a crucial marketing asset and it should speak directly to your ideal client. Don’t try to appeal to everyone–be selective! Remember, trying to serve everyone makes you valuable to no one.
When you’re ready to take your design practice to the next level, explore your expert coaching and training options with Melissa Galt. To catch the entire podcast episode LISTEN HERE.