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Marketing Luxury Design: Attracting Affluent Clients
The Design Trade’s One-of-a-Kind Guide to Working with the Best

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076: How Being Cheap Is Killing Your Interior Design Business Profits
It may sound truly counterintuitive, but being cheap is killing your profits. We often look for ways to complete important tasks for our business by ourselves to save money. We think that this will maximize our profits because we aren’t spending the money to outsource the job. But taking on too many tasks that you…
075: Thriving in Economic Uncertainty for Interior Designers
The past few years were a great time for design firms, with an extraordinarily high demand for our creative services. However, the times are beginning to change and we are seeing more and more economic uncertainty, which can be unsettling for many designers. Recessions are a normal part of economic cycles and we can’t avoid…
Interior Designer Mindset Strategies
Attracting the right interior design clients can feel like a challenging task, especially in uncertain times. However, the key to consistently drawing in ideal clients may be simpler than you think. Your power lies in your mindset. Shifting your thoughts, beliefs, and actions can directly impact your ability to attract and retain clients who are…
Are Your Design Clients Allies or Adversaries
In the world of interior design, the relationship between you and your clients can make or break the success of a project. The way you view and interact with your clients determines whether they become your biggest allies or your greatest obstacles. In this article, we’ll explore how to shift your perspective to see clients…
4 Must-Haves for Every Interior Design Client
In the world of interior design, the key to long-term success lies not just in your creative vision but in how well you connect with and serve your clients. There are four essential elements every client needs from you throughout the design process that ensure interior design client satisfaction. By ensuring your clients feel heard,…
The Power of One: Simplifying Your Path to Success in Interior Design
It’s easy to get caught up in juggling multiple tasks, goals, and strategies. But what if the secret to success lies in focusing on just one thing at a time? The concept of “The Power of One” encourages designers to streamline their efforts and concentrate on one vision, one goal, one coach, and one strategy…
What to Do If You Get a Bad Interior Design Review
Receiving a bad review can feel like a punch to the gut, especially when you pour your heart and soul into your design projects. However, in today’s digital age, reviews are a common part of business, and it’s not a matter of if, but when, you’ll encounter a negative one. The key is to respond…
069: 7.5 Weekly Questions To Grow You And Your Business
As a creative business owner, it’s crucial to regularly check in with your practice to ensure you’re on the right track toward success. One effective way to do this is by asking yourself a few questions every week which can help you identify areas for improvement, celebrate your achievements, and maintain a healthy balance between…
C.R.E.A.T.E. a More Profitable Design Practice
Running a successful and a more profitable interior design business is no small feat. It requires not just talent and creativity but also a strategic approach that ensures growth and sustainability. Here is my proprietary C.R.E.A.T.E. formula—a six-step strategy designed to help you connect with ideal clients, build lasting relationships, and grow a more profitable…
3 Keys to Guaranteed Growth from Every Design Project
Every project you complete as an interior designer is an opportunity for growth. Not just in terms of your portfolio, but in attracting more clients, gaining visibility, and enhancing your brand. Here are three essential strategies that can help you maximize the potential of every project you take on: gathering social proof, getting professional photography,…