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Marketing Luxury Design: Attracting Affluent Clients
The Design Trade’s One-of-a-Kind Guide to Working with the Best

the language
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6 Effective Ways to Overcome Design Client Objections
Facing client objections is an inevitable part of running a design business, but it doesn’t have to be a negative experience. In fact, objections can be an opportunity to educate your clients, build trust, and ultimately close more deals. This post will explore how to effectively overcome design client objections and turn them into a…
6 Steps to Build Your Interior Design Revenue Referrals
Building a successful design business often depends on more than just your creative skills—it requires a strategic approach to generating revenue through referrals. This post will explore the concept of creating a “profit posse” and how you can leverage this group to consistently bring in high-quality interior design referrals that boost your bottom line. 1.…
Instagram for Interior Designers: Hashtags & Who to Follow
Instagram is an invaluable tool for creative professionals, particularly those in the design industry. In Part 2 of our guide on harnessing the power of Instagram, we’ll delve into the strategic use of Instagram hashtags for designers and the importance of following the right accounts to build your brand, increase your visibility, and attract your…
7 Steps to Build Your Interior Design Brand with Instagram
Instagram is a powerful platform for creative professionals, especially those in the design industry. With its focus on visual content, Instagram provides an ideal space to showcase your work, connect with potential clients, and build a strong, recognizable brand. This post will explore how to harness the power of Instagram for interior designers to elevate…
The 12 Social Media Principles of Profit
Social media can be a powerful tool for driving profit in your design business, but only if used strategically. This post will walk you through 12 key social media strategies for interior designers that can help you harness the power of social media to grow your business, increase your visibility, and, ultimately, boost your bottom…
Use the 10 Layers of Design to Maximize Profit
Maximizing profits in your design business isn’t just about charging more; it’s about strategically increasing the value of each project through thoughtful layering and client education. This post will explore how you can maximize your interior design profits by multiplying the investment in every project while delivering exceptional value to your clients. 1. Embrace the…
7 Essentials to Setting Design Client Expectations Every Time
Setting clear and realistic expectations with your design clients is crucial for running a successful interior design business. When expectations are aligned from the start, it not only helps in delivering a smooth project but also ensures that your clients are satisfied and your business remains profitable. This post will explore the essentials of setting…
Outsource Online for Ultimate Flexibility
In today’s fast-paced and ever-changing business environment, flexibility is key to success. For creative professionals, online outsourcing for interior designers offers a unique opportunity to stay nimble and scale your business without the burden of hiring full-time staff. This post will explore the benefits and provide practical tips for leveraging remote talent to enhance your…
6 Interviewing Tips and Tricks for Design Hires that Stick
Hiring the right person for your interior design team can be a daunting task, especially when you want to ensure they are a perfect fit for your business. The interview process is your opportunity to dig deep and discover if a candidate has what it takes to thrive in your creative environment. This post will…
5 Steps to Hire a Design Assistant Effectively
Hiring local assistants can be a game-changer for your design business, but getting it right the first time is crucial. The process may seem daunting, but with the right approach, you can find the perfect team members who will help elevate your business. This post will walk you through how to hire a design assistant,…