Business Development
BUSINESS BUILDING BLOCKS: Leveraging Your Brand
I was catching up on my industry reading the other day with Qualified Remodeler. Does that surprise you? You thought I only read design publications, not nearly. We are in The Lifestyle Industry and that means architects, designers, stagers, organizers, contractors, builders, developers, real estate professionals, and home furnishing retailers and suppliers. Stop operating in…
BUSINESS BUILDING BLOCKS: 3 Proven Ways to Turn PR into Prospects, Projects and Profits!
Getting published offline or featured online isn’t as tough as you think; what can be the challenge is knowing what to do with that PR once you get it! PR by itself isn’t inherently useful, it is critical to have a plan for distributing your feature or article in a meaningful way both online and…
BUSINESS BUILDING BLOCKS: Do You Have a Dream?
I had a very interesting discussion with a colleague recently. I was doing my usual probing about their life, their future and their possibilities. Those of you that know me will be familiar with the question I asked. “What is your 5 year goal?” I got a quick and pat answer regarding the next step…
How Color Sells: Got a Sweet Tooth, Steer Clear of Pink!
Color is about more than interior design and fashion; it is used for marketing products from diapers to diet soda, from office supplies to electronics, from bargain buys to luxury investments, color sells. The key is to learn how to use color to your advantage as it is often a subliminal influence. Once you know…
Celebrate Your Career: Part I
More than a third of our lives are spent in pursuit of our livelihood. Too often this is not a celebration but instead an obligation and a decision by default. We are put on a career track before we even know what we truly want to pursue and by the time we figure it out…
3 Critical Mistakes Every Right-Brained Professional Makes!
First if you aren’t sure which side is dominant, read about it and take the test here. Right brained professionals are those most often in creative fields and the lifestyle industry. We excel at creative pursuits and often fall short on business acumen. I got lucky because I trained my left brain in college and…