Business Development
In-House vs. Outsourced Marketing for Interior Design Firms: Pros and Cons
Running a design firm at $500K or $1M+ in revenue means you’ve already made dozens of important business decisions. Yet many designers have never stopped to calculate what their approach to marketing is really costing them. Most design firm owners either underestimate what in-house marketing actually costs when you account for your own time, or…
Digital Marketing vs. Everything Else: What Works for Interior Design Firm Owners Earning $300K – $2M+
You’re posting on Instagram. Maybe you’ve invested in SEO. Perhaps you’ve even experimented with paid ads. And yet your best clients still seem to come from referrals. If that’s frustrating, it’s also completely normal. After 25+ years in this industry, first as a designer and then coaching firm owners across the country, I’ve found that…
Why Your Interior Design Revenue Has Hit a Ceiling (And How to Break Through It)
You’re fully booked. The projects are coming in. Revenue looks respectable on paper. And yet you’re working harder than ever while wondering why your profit isn’t keeping pace. If that sounds familiar, you’re not alone. After 25+ years in this industry, first as a designer and then coaching firm owners across the country, I’ve found…
Bad Interior Design Marketing Advice: 7 Red Flags Costing You Affluent Clients
How to spot the poor guidance quietly draining your design firm, and what converts affluent clients. You’re posting. You’re emailing. Maybe you’re even running ads. You’re doing all the things. And yet your revenue isn’t growing. That gap between how hard you’re working and what’s landing in your bank account? It’s often the very first…
How to Make More Money in Interior Design
As an interior designer you got into business with a passion to change people’s lives through design, and now you want to know how to make more money in interior design. The design landscape has changed dramatically in the last decade. The advent of the internet, design centers opening to the public, online design, and…
From Poverty to Limitless Profit: Your Interior Designer Money Mindset
Your business isn’t limited by your talent. It’s not even limited by your time. It’s limited by your beliefs—especially the ones you haven’t questioned or may not even realize are there.
And that’s where this work starts.
Business Coaching for Interior Designers: The Real Cost of Waiting
Business coaching for interior designers– the real cost of waiting.
45 Ways to Stop Doing Too Much in Design
In the fast-paced world of interior design, it’s easy to fall into the trap of constant doing—always working, always striving, and always feeling overwhelmed. But what if the key to greater success and fulfillment lies in doing less and being more? Here are 45 ways to step back from the hustle, embrace a state of…
Turn Dreams into Reality with Specific Goals
Vision boards have long been a popular tool for setting and visualizing goals, but many of them fall short because they’re too vague. Learn why traditional vision boards aren’t working and how to transform them into powerful tools for achieving your interior design goals. By turning your vision board into a celebration board with specific,…
