Business Development
Small Business Marketing: 5 Revenue Generating Activities To Boost Cash Flow
Best Interior Design Business Coach As a small business marketing consultant and coach, I meet a lot of business owners who seem to have more social media icons on their website than they do clients in their practice. If this sounds like you, this is a poverty producing imbalance and indicator that your time is…
Episode #6: How to Package Your Services for Profit
Julie, an Intuitive Coach, was referred to me by a colleague. She has an incredible string of PR successes including features on CBS, Belief.net, HuffPostLive, eHarmony, and being a regular contributor to Daily OM. There was a big hitch. Julie is clearly talented as a coach and makes a big difference for her clients but…
Episode #3 ~ How to Craft Your Irresistible 30 Second Elevator Pitch & Networking Intro
I have worked with many clients who aren’t networking face to face. They are playing online and not getting any traction in their business. Too often networking is NOT working because of a lack of clarity around the transformation and impact they provide. See if this sounds like you! (All names are changed for privacy…
Episode #1~How to Define Your Ideal Target Market; Identifying Your Perfect Client
Each week, I’m bringing you the SOLUTION to a SMALL BUSINESS OWNER’S PROBLEM. These come directly from real small business owners, just like you, who are part of my online tribe and offline community. Have you got a problem to share? Send me an email at melissa@173.254.10.202 or better yet, REPLY IN DETAIL HERE. Look…
Small Business Goal Setting: How Big is Your Ask?
What I’ve discovered in business and in life is that you pretty much get what you ask for. What you ask for is directly tied to the goals that you have, goals that are annual, quarterly, monthly, weekly, and daily. (By the way, if you aren’t breaking it down this far, you will accomplish far…
Conversion Strategies: Know Your Prospect’s Priorities
I had ordered some handouts for recent event online through Fedex Kinkos. It isn’t my favorite way to go as it usually involves a phone call or three because my orders are rarely standard. It is, however, convenient particularly for this ace procrastinator (yes, I did just admit that.) On my way to the airport,…
Lead Generation: How to Get More Leads for More Sales and Make a Bigger Difference
Success isn’t complicated, it also isn’t easy. When you do the things that are easy, your life will be hard. When you do the things that are hard, your life will be easy. (Anonymous and profound) There are ONLY 3 ACTIVITIES THAT LEAD TO SALES! 1. Get out of your office (or home) and meet…
Profitable Content Marketing – 3 Content Title Mistakes and What to Do Instead (Prospects, Profits)
Crafting profitable content titles will bring you more prospects and profits. And you do want more prospects and profits, right? The challenge is there are so many mistakes you can make when you are creating titles for your content. So in this article I’ll show you 3 of the many mistakes and what to do…
Leadership Training: 5 Effective Ways to Foster Employee Engagement
A Gallup study, released in June 2013, on the State of the American Workplace reported that 70% of American workers are disengaged in their jobs. A whopping 7 out of every 10 workers in the USA is showing up to collect a paycheck but has otherwise checked out of their job. Workers today are disconnected,…