Business Development
Retail Furniture Sales Techniques for Increased Profits
While most brick and mortar stores are focused on digital marketing today, retail furniture sales techniques can be honed to uniquely increase sales. Shopping for furniture can unfortunately too often be compared to shopping for a car (used or otherwise) when in person. And women drive both the furniture and car buying decisions, so when…
The Best Client Gifts to Grow Your Business
Let’s be honest, every time you think of the best client gifts, you are also thinking about what will make you memorable, irresistible, and referable. I’m just stating what you’re thinking! And there’s nothing wrong with that. In fact, it makes great business sense to invest in the best client gifts that will absolutely deliver…
How to Raise Your Rate and Keep Your Clients
As an interior designer you may be reluctant to raise your rate because you fear you’ll lose current clients, and will fail to attract new clients. In reality when you do it right, a rate increase reinforces your value and attracts a higher quality of client. Regardless of how you charge, you can raise your…
How to Create Add-On Sales on Every Interior Project
Did you know that you can significantly increase your revenue as an interior designer when you create add-on sales on every project? I see so many beautiful projects that missed thousands of dollars in additional revenue by failing to do add-on sales. (I know because the designers I’m looking at are my coaching clients who…
15 Ways to Stop Losing Money in Your Interior Design Practice
You deserve to make more money in interior design today. You have the talent, education and experience but you’ve noticed that despite working long hours, you aren’t earning the return you expected. The reality is that you may not need to add clients or projects to increase your income. Instead you simply need to more…
How to Borrow Credibility for More Business
Do you know how to borrow credibility to catapult your trust and capture more clients? Here is a recent and real experience that will show you how to do it right. Recently, I was contacted by a business coach out of Australia to participate in a telesummit. (It’s better to re-frame those as master classes…
What is Being Cheap in Business Costing You?
Being cheap in business is one of the fastest ways to attract cheap clients. These are the kind of clients that are never satisfied and will constantly demand more for less. Your money values are what attract your clients, when you are being cheap in business, you will attract like minded clients. Here’s an example.…
Forget Your Weaknesses: Focus on Your Strengths
One of the biggest keys to success is to focus on your strengths and let your weaknesses go. This means that you’ve got to know clearly (as in slap your face silly), what you are NOT any good at. And then making sure you either never do it or do very little of it. (Ideally…
Power Words to Grow Your Business: Are You Under Valued?
Words are a powerful tool to impact your business growth. Leveraging power words will grow your business and there is no better pair than price vs value. Understanding the key difference between price and value can add thousands of dollars of revenue to your business bottom line. Years ago when I was a Purchasing Agent…
