Business Success
Marketing Strategies for Small Business: How to Win Customers and Influence Clients
Got some awesome lessons in customer service during a recent stay at The Hotel Palomar in Chicago. First I should say that I am a sucker for modern luxury hotels, however with a business degree in hospitality management I am also a stickler for details and pay close attention to service. They began with a…
The Marketing Trap: Perfect Won’t Get You to Profits
We are living in the Age of the Amateur Invasion. With the gazillions of online marketing methods available today and the popularity of “reality” TV, anyone at any level can make a name for themselves. You don’t have to be an expert, a professional, or a guru. You can claim your status and portray yourself…
Marketing Failure: Are you UNSELLING yourself?
I had a very interesting experience recently. I was looking for a graphic designer to help me with a new website. The gal I wanted to work with was unavailable and she referred me to three other providers. I checked each one’s website and decided to talk with one specifically. I liked his portfolio and…
3 Ridiculously Simple Steps to Stop the Stupid Loop and Get Smart in Business and Life!
Do you know that feeling of going around in circles about something and nothing is moving forward? Your frustration is growing by the minute and you actually start soliciting total strangers for their advice. (Okay, well maybe you didn’t go that far, but you know what I mean.) Well, that’s called The Stupid Loop. It’s…
5 Wickedly Simple Ways to Make Business Easy . . .and Life Great
It has taken me years to learn this, but learn it I have. Life and work is as hard or easy as we decide to make it. Really. Think about this for a minute. When you create solid success habits that drive the right clients into your business, when you have solid systems in place…
5 Really Great Reasons NOT to Join Another Group: Networking Success Tips
Did you drink the Koolaid? Are you convinced that just by having a group logo or name attached to your online profile on Linkedin or Facebook that you are somehow more desirable. Do you believe this will boost your visibility and credibility? GET OVER IT. The reality is that the only way group membership makes…
3 Blazingly Obvious Ways You Are Screwing Up Your Success
There are a million reasons (nay excuses) why you aren’t where you want to be, why you haven’t achieved what you wanted to, and why you are selling yourself short. Here are three of the biggest and the easiest and fastest to correct. See if you don’t agree and get busy putting your business back…
Sneaky Inside Trick to Explode Your Sales When You Hate Selling
One of the most serious ways you are selling yourself and your product or services short is by focusing on features and not benefits. What the heck do I mean? Well think about your client and put yourself in their shoes (by the way, if you can’t do this easily, you don’t know them well…
5 Ways to Stop Failing in Business Everyday: Success Habits for Small Biz Success
I know, it’s an ugly thought, failure. But you may be right in the middle of it on a daily basis and not even realize it. Oh sure, you are probably noticing a drop in your sales, or perhaps you’ve just hit a plateau (nice word for stalled out.) And if you don’t know about…