Getting More Business
BUSINESS BUILDING BLOCKS: Leveraging Your Brand
I was catching up on my industry reading the other day with Qualified Remodeler. Does that surprise you? You thought I only read design publications, not nearly. We are in The Lifestyle Industry and that means architects, designers, stagers, organizers, contractors, builders, developers, real estate professionals, and home furnishing retailers and suppliers. Stop operating in…
BUSINESS BUILDING BLOCKS: 3 Proven Ways to Turn PR into Prospects, Projects and Profits!
Getting published offline or featured online isn’t as tough as you think; what can be the challenge is knowing what to do with that PR once you get it! PR by itself isn’t inherently useful, it is critical to have a plan for distributing your feature or article in a meaningful way both online and…
BUSINESS BUILDING BLOCKS: 7 Secrets to Turning Prospects into Clients
These quick and effective steps are ones I use regularly to turn prospects easily and quickly into clients (if there is a fit). Listen. It sounds simple and it can be but too often we get caught up in wanting to tell them all about ourselves. This isn’t about us; it is about them, so…
Are You Connected?
How often do we focus exclusively on our client in business and forget to talk a bit about ourselves? Don’t underestimate the power of finding those points of connection that will set you apart from your competitors. It can be as simple as gathering any of the following information: Where are they from? Where did…
Are You Easy to Do Business With?
At the Atlanta Home Furnishings summer market this last Friday I had an unusual experience. I had been checking out showrooms for a few filler pieces for my mountain retreat and found Go Home. It is a resource new to me, which has some great unique pieces. I asked about lead time and the owner…
Band-Aids on Your Business: Ease the Pain
Well, despite it all, I do have to keep up on my ezine and sharing more business building tips! This week is about how to alleviate the pain we often find in our small businesses by eliminating the Band-Aid fixes. I have to confess that I am a terrible interviewer and it has cost me…
When Less Really IS More
Do you want to know the fastest way to get back a chunk of time? Get back money? Get back your life? PURGE. That’s right folks; Spring Cleaning is way over due. I wouldn’t have tackled it but for my move, but I can safely say that it has been astounding what I have found…