Getting More Business
In-House vs. Outsourced Marketing for Interior Design Firms: Pros and Cons
Running a design firm at $500K or $1M+ in revenue means you’ve already made dozens of important business decisions. Yet many designers have never stopped to calculate what their approach to marketing is really costing them. Most design firm owners either underestimate what in-house marketing actually costs when you account for your own time, or…
Digital Marketing vs. Everything Else: What Works for Interior Design Firm Owners Earning $300K – $2M+
You’re posting on Instagram. Maybe you’ve invested in SEO. Perhaps you’ve even experimented with paid ads. And yet your best clients still seem to come from referrals. If that’s frustrating, it’s also completely normal. After 25+ years in this industry, first as a designer and then coaching firm owners across the country, I’ve found that…
Why Your Interior Design Revenue Has Hit a Ceiling (And How to Break Through It)
You’re fully booked. The projects are coming in. Revenue looks respectable on paper. And yet you’re working harder than ever while wondering why your profit isn’t keeping pace. If that sounds familiar, you’re not alone. After 25+ years in this industry, first as a designer and then coaching firm owners across the country, I’ve found…
Bad Interior Design Marketing Advice: 7 Red Flags Costing You Affluent Clients
How to spot the poor guidance quietly draining your design firm, and what converts affluent clients. You’re posting. You’re emailing. Maybe you’re even running ads. You’re doing all the things. And yet your revenue isn’t growing. That gap between how hard you’re working and what’s landing in your bank account? It’s often the very first…
How to Make More Money in Interior Design
As an interior designer you got into business with a passion to change people’s lives through design, and now you want to know how to make more money in interior design. The design landscape has changed dramatically in the last decade. The advent of the internet, design centers opening to the public, online design, and…
45 Ways to Stop Doing Too Much in Design
In the fast-paced world of interior design, it’s easy to fall into the trap of constant doing—always working, always striving, and always feeling overwhelmed. But what if the key to greater success and fulfillment lies in doing less and being more? Here are 45 ways to step back from the hustle, embrace a state of…
Turn Dreams into Reality with Specific Goals
Vision boards have long been a popular tool for setting and visualizing goals, but many of them fall short because they’re too vague. Learn why traditional vision boards aren’t working and how to transform them into powerful tools for achieving your interior design goals. By turning your vision board into a celebration board with specific,…
5 Passive Income Streams for Interior Design Pros
Are passive income streams something you have considered during your interior design career? Well, if you have, stop considering, and start doing! While you may have a full slate of projects and clients in real time, you also have the opportunity to add passive revenue streams to your design practice. In fact, it may be…
Interior Design Referrals: How to Grow Your Business
Interior design referrals are the lifeblood of your interior design business.  While they will happen organically, you can do a lot to ensure they happen on a regular, predictable basis.But I do have a cautionary tale about how NOT to lose interior design referrals… Key takeaways ✓Interior design referrals happen organically, but you can make them…
