Marketing Strategies
Lead Generation Tips: Are You Turning Hot Prospects Cold?
Wow, this came on this week as I was requesting proposals for a future event. I was amazed at the lack of professionalism and time that potential vendors wasted. These deserve to be red-flagged just in case you have gotten too busy to pay close attention and might be losing valuable future clients the same…
How to Grow Your Credibility and Your Bank Account by Phone
You are an expert in your industry; you regularly share gold nuggets and priceless tips about your business, your services, your products, your topic with your clients and customers. Now, imagine that instead of doing this one on one, there was an easy way for you to share the very same information and expertise with…
Ditch the Double Speak & Talk Transparency for Real Results
What “Strategy Session” Really Means . . . Have you been bothered, like I have, by all the games that are played both online and offline to trap you as it were into someone’s system or program? I say “trap you” because when you want to be there of your own free will you will…
Social Media Marketing: When is the Best Time to Market?
There is a very short answer to this question and it is simply ALWAYS! What I continue to run into, particularly with service based business professionals and creatives (like designers, stagers, and organizers) is a tendency (actually a habit) to have an uncomfortable roller coaster ride of have a full client load and then having…
How to Know When Criticism Will Help You or Hurt You
Gosh this year has really flown by, and I think it feels faster today since we are all living on multiple planes of not just reality but virtuality. It is impossible to actually be alone anymore as there is always someone ready and willing online to either dish praise or bash (not always gently) with…
5 Hot Places to Find and Capture Your Ideal Clients Online
I’ve noticed a big gap for many business owners, solopreneurs, home based ceos, coaches and creatives today. You know you need online marketing solutions, but you aren’t sure why you need them or even if your clients are looking online. First, your clients are looking online. Think of it this way, we no longer yellow…
How to make a big difference with the little things
The brand, flavor, color and choices (if they have any) of tea is as significant (and essential) as the bread selections and just as often overlooked. When you don’t have the basics well done in your business it doesn’t lead your client or customer to expect the best. Put these in place and it really…
Weird Trick to Save Tons of Time and Keep Your Clients Hot & Buying
One of the real advantages to the internet is the ability to repurpose your content simply and easily from platform to platform and format to format. What that means is that you can write a blog post and repurpose it into an article or an ezine quickly and easily. Or you can write an ezine…
How to Start at the Top
We all know analysis paralysis and the dangers of over thinking something, most often this comes from knowing too much, not too little. What if you truly didn’t know what you didn’t know? How different would your life and your business be if you didn’t stop because failure might happen, rejection might occur, it might…