Marketing Strategies
Marketing Strategies: Why Winging It, Isn’t Working!
Have you noticed how easy it is to just keep adding new tools to your marketing toolbox without giving any thought to whether they are the right tools and if they fit your plan? Oh, you don’t have a plan? I see, so your idea is that by loading on an infinite level of busy…
5 Tips to Create a Network of Value: It’s Not How Many, It’s How Hot They Are!
Five plus years into online networking I am continually amazed by the apparent randomness with which most people go about building their networks. Answer the following questions and you’ll see what I mean. [/caption] Does it really make sense to you to heed Facebook’s friend suggestions? (Facebook is not that smart!) Are you truly comfortable…
Sneaky Inside Trick to Explode Your Sales When You Hate Selling
One of the most serious ways you are selling yourself and your product or services short is by focusing on features and not benefits. What the heck do I mean? Well think about your client and put yourself in their shoes (by the way, if you can’t do this easily, you don’t know them well…
Clipboard Marketing: How to Get More Customers the Easy Way
I went to get my car washed last week and noticed a clipboard at the register with a stack of half sheets of 8.5×11 paper. It asked me simply to write down my name and email address so Sunshine Car Wash could email me discount coupons for free in March. This was a no-brainer decision.…
How Content Syndication Adds Value To Your Business
Guest Post by Dr. Rachna Jain Content syndication is the process of sharing your content across the internet, so that you are creating greater reach and influence along the web. Content syndication is a multiplicative process; where you share your content on a series of different sites, and those sites may republish to other sites,…
How to Get Great Testimonials: The Proven Formula for Success
You know the power of third party credibility. It’s the word-of-mouth marketing that keeps talking about your incredible value and brings you new customers on a regular basis. The engine that runs that marketing machine is testimonials. You can call it referrals or even goodwill, the reality is it is clients talking about how great…
3 Mistakes to Avoid Being a Marketing Meathead (with a Marketing Message Mismatch)
When you’ve got a marketing message mismatch, you are a marketing meathead. I know sometimes my alliterative tendencies go to far, but I couldn’t resist this title. I couldn’t resist because I actually dated a guy a couple of years ago who repeatedly referred to himself as a meathead. Really? This was mismarketing to me.…
5 Fast & Fun Ways to Stay Top Of Mind with Your Customers
In this day and age of multimedia channels, social networks, email inundation and smart phones, it can be darned near impossible to stay in front of your customer. They are as overwhelmed as you are. So how can you ensure that you stay top of mind and claim the “mindshare” that will make a difference?…
Stop Stroking Your Ego, Start Growing Your Bottom Line
This is slick. Maybe you’ve seen it before, but I hadn’t. Now we are being sent awards of complete irrelevance. I’m a professional speaker on social media, relationship marketing, and strategic business growth. I also speak on life design and success architecture. While I do coach and consult with business owners on marketing, customer service,…