Facebook may be fun for personal interaction but it requires strategy, tools, and shortcuts to be effective for your business. Engagement with your fans on a consistent and persistent basis is vital … [Read more...] about Facebook Marketing Strategy: 5 Fast and Effective Ways to Engage Your Fans on Facebook
Marketing Strategies
Why You Are a Better Marketer than Either Candidate: Election 2012
With all of the billions (yes, I did just write billions) that has been thrown at the presidential election in the last year, it is astounding to me that there is no clear front runner. Essentially … [Read more...] about Why You Are a Better Marketer than Either Candidate: Election 2012
3 Fast and Easy Ways to Fail at Email Marketing
At a recent networking function I met an experienced business consultant who was actively seeking new business. Following meeting live, he invited me to connect on LinkedIn and I connected. His next … [Read more...] about 3 Fast and Easy Ways to Fail at Email Marketing
Business Model: Neiman Marcus or Walmart, What’s Your Pick?
I've been in business over twenty years and I've seen a lot of business models. It always intrigues me to see the difference between those who go after only the high end markets (The Neiman Marcus … [Read more...] about Business Model: Neiman Marcus or Walmart, What’s Your Pick?
Marketing Strategies for Small Business: How to Win Customers and Influence Clients
Got some awesome lessons in customer service during a recent stay at The Hotel Palomar in Chicago. First I should say that I am a sucker for modern luxury hotels, however with a business degree in … [Read more...] about Marketing Strategies for Small Business: How to Win Customers and Influence Clients
Marketing Strategies: Why Winging It, Isn’t Working!
Have you noticed how easy it is to just keep adding new tools to your marketing toolbox without giving any thought to whether they are the right tools and if they fit your plan? Oh, you don't have a … [Read more...] about Marketing Strategies: Why Winging It, Isn’t Working!
5 Tips to Create a Network of Value: It’s Not How Many, It’s How Hot They Are!
Five plus years into online networking I am continually amazed by the apparent randomness with which most people go about building their networks. Answer the following questions and you'll see what … [Read more...] about 5 Tips to Create a Network of Value: It’s Not How Many, It’s How Hot They Are!
Sneaky Inside Trick to Explode Your Sales When You Hate Selling
One of the most serious ways you are selling yourself and your product or services short is by focusing on features and not benefits. What the heck do I mean? Well think about your client and put … [Read more...] about Sneaky Inside Trick to Explode Your Sales When You Hate Selling
Clipboard Marketing: How to Get More Customers the Easy Way
I went to get my car washed last week and noticed a clipboard at the register with a stack of half sheets of 8.5x11 paper. It asked me simply to write down my name and email address so Sunshine Car … [Read more...] about Clipboard Marketing: How to Get More Customers the Easy Way
