Marketing Strategies
Small Business Marketing: What to Do When You Don’t Know What to Do
One of the things I’ve noticed is that when I’m in conversation with a female business owner, the questions and challenges that come up are often the same. “Melissa, I know I need to do video, but I don’t know how to use youtube.” “Melissa, I’ve got a VA doing my Facebook and Twitter because…
Episode #6: How to Package Your Services for Profit
Julie, an Intuitive Coach, was referred to me by a colleague. She has an incredible string of PR successes including features on CBS, Belief.net, HuffPostLive, eHarmony, and being a regular contributor to Daily OM. There was a big hitch. Julie is clearly talented as a coach and makes a big difference for her clients but…
Irresistible Customer Service: They Do It With Two Hands, Do You?
I’ve got a confession. I’ve developed a very bad habit lately. It’s called Pinkberry, do you know it? I was originally a fan of Yogli Mogli (if I didn’t explain these are frozen yogurt outlets, you’d think I had some strange disease, lol.) The trouble is that I’ve become allergic to a lot of food,…
Episode #1~How to Define Your Ideal Target Market; Identifying Your Perfect Client
Each week, I’m bringing you the SOLUTION to a SMALL BUSINESS OWNER’S PROBLEM. These come directly from real small business owners, just like you, who are part of my online tribe and offline community. Have you got a problem to share? Send me an email at melissa@173.254.10.202 or better yet, REPLY IN DETAIL HERE. Look…
Free Sessions that Sell: The Fortune is in the Follow Up
Learned a valuable lesson this week, that reminded me of the profound value in follow up, and establishing a professional, polished, and effective on-boarding process (if this sounds unfamiliar, get in touch, I’ll help set this up with you in your business, www.talkwithmelissa.com) I’ve been attending a gym at the business club I belong to,…
Relationship Building: It’s a Small World After All
What are the odds that you’ll meet and do business with the man now married to the woman who bought your former house seven years ago, and you never met her at the time? You could have knocked me over with a feather when I did exactly that this week. We’d spoken by phone prior…
5 Questions to Uncover Your “Boutique” Brand Advantage: The Keys to a Business You Love
I’m about to turn everything you know about business upside down. You’ve been taught that to make more, you’ve got to serve more clients, you have to climb on an endless treadmill of more, more, more. Stop. The marketing strategy I’m sharing here is the key to making more money with fewer better clients in…
When Less Is More in Small Business: Is Your Generosity Killing Your Business?
Are you familiar with the expression, “a confused mind says no?” Have you noticed that many businesses these days (and possibly yours) are trying hard to be all things to all people by offering more and more choices of both product and services? There is no one size fits all and with all the customization…
Customer Service Fails: Are You Taking a Bite Out of Your Business?
The other day I was at a local neighborhood vegetarian cafe. It is owned and operated by my former caterer. His food has always been great, but customer service sometimes questionable. For example, there was the last party he catered for me, food was divine, mouth watering bite-size appetizers including such delicious morsels as brie…
