I’ve got a confession. I’ve developed a very bad habit lately. It’s called Pinkberry, do you know it? I was originally a fan of Yogli Mogli (if I didn’t explain these are frozen yogurt outlets, … [Read more...] about Irresistible Customer Service: They Do It With Two Hands, Do You?
Marketing Strategies
Episode #1~How to Define Your Ideal Target Market; Identifying Your Perfect Client
Each week, I'm bringing you the SOLUTION to a SMALL BUSINESS OWNER'S PROBLEM. These come directly from real small business owners, just like you, who are part of my online tribe and offline … [Read more...] about Episode #1~How to Define Your Ideal Target Market; Identifying Your Perfect Client
Lead Generation: How to Get More Leads for More Sales and Make a Bigger Difference
Success isn’t complicated, it also isn’t easy. When you do the things that are easy, your life will be hard. When you do the things that are hard, your life will be easy. (Anonymous and … [Read more...] about Lead Generation: How to Get More Leads for More Sales and Make a Bigger Difference
Free Sessions that Sell: The Fortune is in the Follow Up
Learned a valuable lesson this week, that reminded me of the profound value in follow up, and establishing a professional, polished, and effective on-boarding process (if this sounds unfamiliar, get … [Read more...] about Free Sessions that Sell: The Fortune is in the Follow Up
Relationship Building: It’s a Small World After All
What are the odds that you'll meet and do business with the man now married to the woman who bought your former house seven years ago, and you never met her at the time? You could have knocked me … [Read more...] about Relationship Building: It’s a Small World After All
How to Win Clients and Generate Leads the Easy Way
Let's be honest, we all have a favorite channel, WIIFM - What's In It For ME. This is the channel we tune into automatically when we aren't thinking about it or perhaps when we are nervous about … [Read more...] about How to Win Clients and Generate Leads the Easy Way
5 Questions to Uncover Your “Boutique” Brand Advantage: The Keys to a Business You Love
I'm about to turn everything you know about business upside down. You've been taught that to make more, you've got to serve more clients, you have to climb on an endless treadmill of more, more, more. … [Read more...] about 5 Questions to Uncover Your “Boutique” Brand Advantage: The Keys to a Business You Love
When Less Is More in Small Business: Is Your Generosity Killing Your Business?
Are you familiar with the expression, "a confused mind says no?" Have you noticed that many businesses these days (and possibly yours) are trying hard to be all things to all people by … [Read more...] about When Less Is More in Small Business: Is Your Generosity Killing Your Business?
Customer Service Fails: Are You Taking a Bite Out of Your Business?
The other day I was at a local neighborhood vegetarian cafe. It is owned and operated by my former caterer. His food has always been great, but customer service sometimes questionable. For … [Read more...] about Customer Service Fails: Are You Taking a Bite Out of Your Business?