Networking
5 Fast & Fun Ways to Stay Top Of Mind with Your Customers
In this day and age of multimedia channels, social networks, email inundation and smart phones, it can be darned near impossible to stay in front of your customer. They are as overwhelmed as you are. So how can you ensure that you stay top of mind and claim the “mindshare” that will make a difference?…
Success Metrics: 20 Questions to Simply and Quickly Measure Your Progress!
You are your biggest and most valuable asset, without you there would be no business, no family, no kids, no house, none of it. So I want you to think about yourself as an investment and write down if you have taken good care of your investment this year or not. Answer the following questions,…
Marketing Strategies: Leverage the Power of 5 for Maximum Exposure
I’ve got to commend Holly Blalock the Creative Director at C.R. Laine again. She has done an awesome job of leveraging her company’s exposure with marketing partners. This something every small business owner and retailer must do to beat the competition by maintaining and growing your exposure while minimizing marketing cost. Holly follows me and…
SOCIAL NETWORK SUCCESS: Keep Your Followers Following
The only way to ensure you don’t lose followers is to consistently provide quality content on your networks. The only confusing part is that means slightly different things on each network. Here is a cheat list of content Do’s and Don’ts for the top three! Twitter Do: Keep it upbeat, fresh, and relevant. Positive quotes…
MARKETING SUCCESS STRATEGIES: Those that CAN Teach!
Yes, I do know the old adage “those that CAN’T teach.” But I also know that one of my best paid marketing strategies is teaching. In fact, that is how I began my design business. I taught adult continuing education at Emory University, Oglethorpe University, and Spruill Arts Center all in Atlanta for a decade.…
SOCIAL NETWORK SUCCESS: Where to Find What to Say!
I find that frequently professionals who have climbed aboard the social network speed train get stuck in knowing what to say. The beauty is that it isn’t in knowing what to say but where to find it! You don’t have to create all your own content you can share what is out there, what’s hot,…
BUSINESS BUILDING BLOCKS: Leveraging Your Brand
I was catching up on my industry reading the other day with Qualified Remodeler. Does that surprise you? You thought I only read design publications, not nearly. We are in The Lifestyle Industry and that means architects, designers, stagers, organizers, contractors, builders, developers, real estate professionals, and home furnishing retailers and suppliers. Stop operating in…
BUSINESS BUILDING BLOCKS: The Difference between Success and Failure is Asking
Too often the difference between and success and failure is simply in the asking. You neglect to ask for the raise, you fail to ask for the sale, you forget to ask for referrals. It is all about asking both in business and in life. There are 5 ways to ASK YOUR WAY TO SUCCESS:…
BUSINESS BUILDING BLOCKS: 5 Mistakes That Will Silence Your Social Networking Success
When I speak of the social networks I am referring specifically to building your nest on Twitter, finding friends on Facebook, connecting on Linked In, getting contacts on Ecademy, and expanding your reach on Plaxo. Yes, there are more, this is more than enough to overwhelm anyone. The beauty is there are some neat tricks…
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