Networking
5 Fast & Fun Ways to Stay Top Of Mind with Your Customers
In this day and age of multimedia channels, social networks, email inundation and smart phones, it can be darned near impossible to stay in front of your customer. They are as overwhelmed as you are. So how can you ensure that you stay top of mind and claim the “mindshare” that will make a difference?…
How to Turn Off the Wall into Off the Charts Success
I bet you didn’t even know you could eat Spanish moss. Well I’m here to tell you can. I found out a few years ago when I went on a tour of the everglades and asked the guide what you could survive on if you got stranded. He said Spanish moss is entirely edible and…
Success Metrics: 20 Questions to Simply and Quickly Measure Your Progress!
You are your biggest and most valuable asset, without you there would be no business, no family, no kids, no house, none of it. So I want you to think about yourself as an investment and write down if you have taken good care of your investment this year or not. Answer the following questions,…
Networking Knowhow: Be Interested, Not Interesting
Like many professionals, I don’t love networking. After all, too often, it is one letter away from not working! But I have learned how to make it easy and effective over the years. First, what networking isn’t about: Collecting business cards, only to put these in some box in your office never to be looked…
Social Networking: How to Invite Connections and Friends on LinkedIN and FB
I have to confess this is my all time pet peeve! I am so tired of getting impersonal invites to friend connect on Facebook or the generic invite on LinkedIN “I’d like to add you to my professional network on LinkedIn.” I’ll tackle LinkedIn in next week’s article, this is about Facebook. Remember this isn’t…
Marketing Strategies: Leverage the Power of 5 for Maximum Exposure
I’ve got to commend Holly Blalock the Creative Director at C.R. Laine again. She has done an awesome job of leveraging her company’s exposure with marketing partners. This something every small business owner and retailer must do to beat the competition by maintaining and growing your exposure while minimizing marketing cost. Holly follows me and…
SOCIAL NETWORK SUCCESS: Keep Your Followers Following
The only way to ensure you don’t lose followers is to consistently provide quality content on your networks. The only confusing part is that means slightly different things on each network. Here is a cheat list of content Do’s and Don’ts for the top three! Twitter Do: Keep it upbeat, fresh, and relevant. Positive quotes…
SOCIAL NETWORK SUCCESS: Keep It Appropriate
The social networks, Facebook, Twitter, LinkedIN, Ecademy and more are social and professional for most of us. As a veteran of online dating they are not the forum for that. So you can imagine my being caught off guard when an invitation from LinkedIn through another connection started off with “I don’t believe in Match.com!”…
MARKETING SUCCESS STRATEGIES: Those that CAN Teach!
Yes, I do know the old adage “those that CAN’T teach.” But I also know that one of my best paid marketing strategies is teaching. In fact, that is how I began my design business. I taught adult continuing education at Emory University, Oglethorpe University, and Spruill Arts Center all in Atlanta for a decade.…
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