Archive for February 2011
Who are you? Your email address says it all!
I have been doing what I call Get to Know You sessions for the last couple of weeks and I’ve learned a lot about what’s working for you as small business owners and professionals and what’s not. One of the most obvious goofs I see being made across the board by designers, coaches, speakers, authors,…
Read MoreHow to Ride the Coattails of Your Favorite Guru by Invitation
Creating winning joint venture partnerships can be the difference between a launch that sizzles and a launch that fizzles. It can be the difference between tapping your tried and true 200 subscribers or tapping over 20K new potential subscribers. The choice is yours. You can wait until you are big by yourself or you can…
Read MoreHot Marketing Tips: It’s Never Too Late for Thank You
When I first started out in business for myself back in 1994, I had a habit of sending a thank you note for every call I went on. It didn’t matter if it was my first time meeting a client or my fifteenth time, I sent a follow up thank you within 48 hours. My…
Read MoreHot Marketing Tips: How to Ditch the Duds and Work With Only the Best Clients
Well I had a big AHA! moment awhile ago. I had agreed to meet a new date, but he hadn’t made firm plans and the voicemails left were focused on what was going on in his day, and nothing about where and when to meet. We’d been talking for over a week and I realized…
Read MoreDo Less, Make More: 3 Simple Steps to Leave Busy Behind and Find Profit
Next time you are in a pet store go and watch the hamsters carefully. They climb aboard their little round treadmill and will happily go round and round for hours and hours. Notice that they don’t actually go anywhere! I’m betting that you might be in the same situation. You are busy, you are on…
Read MoreWhy You Must Stop Marketing (and What to do Instead)
I’ve been in business over fifteen years and I’ve studied it for even longer. What I’ve noticed is that when I’m in flow, confident, comfortable, and excited about who I am, what I offer, my talents and my gifts, I don’t have to market. I simply connect to a prospect, determine their need, and engage…
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