Archive for January 2012
3 Mistakes to Avoid Being a Marketing Meathead (with a Marketing Message Mismatch)
When you’ve got a marketing message mismatch, you are a marketing meathead. I know sometimes my alliterative tendencies go to far, but I couldn’t resist this title. I couldn’t resist because I actually dated a guy a couple of years ago who repeatedly referred to himself as a meathead. Really? This was mismarketing to me.…
Read More5 Fast & Fun Ways to Stay Top Of Mind with Your Customers
In this day and age of multimedia channels, social networks, email inundation and smart phones, it can be darned near impossible to stay in front of your customer. They are as overwhelmed as you are. So how can you ensure that you stay top of mind and claim the “mindshare” that will make a difference?…
Read MoreThe Surefire Formula for Failure . . . Is This You?
Do you remember the classic crooner Frank Sinatra? I ask only because in today’s high tech, warp speed world, classics come and go almost as quickly as a new trend or fad. Sinatra had, among his many hits, a song title “I Did It My Way.” And I realized the other day that has been…
Read More3 Must Haves for a Happy Customer Experience in Every Business
With my recent extensive and intensive experience with Apple, I am more qualified than usual to share with you three BASICS you must have to create and sustain a happy customer experience. Face facts, it isn’t enough to sell your product or services, you have to ensure that your sale is satisfying and leaves your…
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