Archive for November 2012
Facebook Marketing Strategy: 5 Fast and Effective Ways to Engage Your Fans on Facebook
Facebook may be fun for personal interaction but it requires strategy, tools, and shortcuts to be effective for your business. Engagement with your fans on a consistent and persistent basis is vital and it definitely is about being social, not just businesslike. People do business with people they KNOW, LIKE, and TRUST and that means…
Read More7 Reasons I Suck at Marketing
As I deleted another day of over 600 junk mails from my junk filter, wrapped up skimming through 3K unread deletes in case I missed anything critical (is anything critical anymore?), it struck me that I suck at marketing. Oh sure, I’ve read about it, learned about it at live events and virtual classrooms, been…
Read MoreMarketing Strategy: How to Get the Stinky Stuff Out of Your Business
We all have it, stinky stuff in our business. What do I mean? Well look closely and you will find at least one and likely several long neglected actions you meant to take to move things forward. These are the things that nag at you every day in the back of your mind. They send…
Read MoreWhy You Are a Better Marketer than Either Candidate: Election 2012
With all of the billions (yes, I did just write billions) that has been thrown at the presidential election in the last year, it is astounding to me that there is no clear front runner. Essentially from a business perspective, this comes down to marketing. And, of course, it is never about who throws the…
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