As an interior designer, you’re always balancing creativity and business. But have you ever felt like you’re in a rut, doing the same things over and over? Stretching yourself is where the magic happens. Growth comes when you push past your comfort zone and embrace challenges that energize and elevate your business.
Episode Highlights
- 02:15 Rate Stretch
- 06:30 Team Stretch
- 10:45 Goal Stretch
- 15:20 Coaching Stretch
- 20:00 Resource Stretch
Here, you’ll learn ten ways to stretch yourself for greater design success. These are practical, actionable ideas that can help you grow personally and professionally without tipping into burnout. By focusing on how to stretch yourself for greater design success, you’ll unlock new potential, refresh your creative perspective, and take your business to the next level.
Let’s dive into these powerful stretches that will transform the way you work and feel about your business!
1. Rate Stretch
When was the last time you increased your rates? If it’s been a while, you’re overdue. Adjusting rates regularly—even by a small amount—keeps your business aligned with your growing expertise. If you charge flat fees, consider upping your percentage of project investment or per-square-foot pricing. Don’t shy away from pushing the envelope here. Even a modest increase can significantly impact your bottom line.
2. Team Stretch
Hiring before you’re ready might feel like a leap of faith, but it’s a strategic one. The right team member will save you time and allow you to focus on revenue-generating tasks. Whether it’s an intern, assistant, or junior designer, the value they bring often outweighs their cost. Start small and build confidence in delegating.
3. Goal Stretch
Stretch goals are the sweet spot between realistic and ambitious. Instead of inching forward, aim to double your current revenue or tackle a project that feels slightly out of reach. Stretching yourself for greater design success means setting goals that create a “future pull” to motivate and excite you—not outrageous leaps, but intentional steps that challenge and inspire growth.
4. Coaching Stretch
Investing in coaching should feel like a stretch. It’s about trusting both yourself and your coach to unlock the next level of your business. Generic programs might not provide the tailored guidance you need, so choose a coach who aligns with your goals and understands your challenges.
5. Resource Stretch
Most designers fall into a “lazy loop” with familiar vendors. Break free by exploring new resources. Commit to discovering three to five new suppliers or craftspeople each month. This keeps your designs fresh and unique, ensuring each project stands out.
6. New Market Stretch
Venturing into new markets or attending different events can spark fresh ideas and connections. If you’ve been to High Point every year, shake things up. Try Design Edge, Maison et Objet, or a regional craft show. Different markets expose you to innovative designs and techniques, keeping your creativity sharp. Stretching yourself for greater design success means stepping outside your usual routines and immersing yourself in new environments that challenge and inspire you.
7. Process Stretch
Upgrading processes is challenging but essential. Identify one process that feels outdated or inefficient and focus on improving it. Small changes, like streamlining client onboarding or implementing new project management tools, can have a significant impact over time.
8. Early (or Late) Stretch
Adjusting your daily schedule can unlock hidden productivity. Whether you’re an early bird or a night owl, find an extra hour to dedicate to self-care, planning, or uninterrupted work. Even small tweaks to your routine can set a positive tone for your day.
9. Marketing Stretch
Try a new marketing strategy or target a different client avatar. Whether it’s attending networking events, launching a social media campaign, or refining your messaging, stepping outside your comfort zone will expand your reach and visibility.
10. Office Redesign Stretch
Rearranging your workspace can transform your energy and efficiency. Whether it’s moving furniture, adding artwork, or investing in a standing desk, a fresh office setup can reignite your motivation. It’s not just about aesthetics; it’s about creating a space that inspires productivity.
Key Takeaways
The key to effective stretching is balance. Each of these ideas is designed to push you just enough to grow without overwhelming you. Choose one or two to start, and watch how stretching yourself for greater design success can lead to a stronger, more resilient business. Which stretch will you try first? Let me know—I’d love to hear about your progress.
When you’re ready to increase your interior design practice profits, work exclusively with ideal clients, and enjoy the time and resources for your extraordinary life, explore your coaching options. We’ve got your back in the business of interior design.
