Posts by Melissa Galt

Sourcing isn’t just about picking out products — it’s a strategic part of your interior design business that can save you time, cut stress, and significantly increase your profit margins. When you build a sourcing system that’s efficient, intentional, and professional, you elevate your role and leave a stronger impression on clients. Here’s how to…

Interior design success looks glamorous from the outside. Picture-perfect projects. A curated Instagram feed. An elevated aesthetic that speaks volumes. But behind the scenes? Many interior designers are quietly hemorrhaging money. They are chasing the image of success without recognizing the silent expenses stealing their profits, energy, and peace of mind. True success isn’t about…

Burnout doesn’t mean you’re broken. It means your creative well is running low, and it’s time for a reset. As a principal interior designer, your work is visual, emotional, and deeply personal. But when every project starts feeling “fine” instead of fabulous, you’re not only tired…you’re creatively flat. This isn’t total exhaustion. It’s apathy. You’re…

In today’s analytics-obsessed business climate, many interior designers find themselves overwhelmed by metrics and starving for meaning. Click-through rates, engagement percentages, and conversion dashboards have become the default markers of success. But here’s the truth that most aren’t saying out loud: creativity is your most valuable currency, and right now, many designers are bankrupting it…

Your brand already lives in multiple places. Your website, your social feed, your inbox…but is it working for you while you sleep? If not, it’s time to design your Digital Twin. In a world where technology moves faster than your project calendar, it’s no longer enough to show up manually and inconsistently. To scale your…

In a world rushing toward automation, interior design remains one of the few industries where humanity is irreplaceable. AI can streamline tasks, generate imagery, and crunch numbers, but it will never know how to read a room, sense a shift in emotion, or craft a client experience that feels deeply personal and transformative. That’s where…

AI isn’t here to replace your creativity, it’s here to amplify it.  While some designers are still debating whether AI belongs in our industry, the most successful design principals I coach have already welcomed it into their workflows. They’re using AI to get hours back each week, eliminate inefficiencies, and elevate their client experience without…

Search visibility no longer begins and ends with Google. AI search has officially arrived, and it’s rewriting how your future clients find you. Whether they’re asking ChatGPT, Gemini, Claude, or Perplexity, questions like: “Who are the top interior modern designers in Scottsdale?” or “Which interior designers specialize in whole-home renovations in Dallas?” These tools are…

Automation is supposed to save you time and help your business grow. But in the interior design world, many principal designers are discovering the hidden price of over-automating: lost connection, diluted experiences, and clients who feel more like transactions than transformations. If you’ve automated every message, every reply, and every process, chances are your clients…