Posts by Melissa Galt

Your brand already lives in multiple places. Your website, your social feed, your inbox…but is it working for you while you sleep? If not, it’s time to design your Digital Twin. In a world where technology moves faster than your project calendar, it’s no longer enough to show up manually and inconsistently. To scale your…

In a world rushing toward automation, interior design remains one of the few industries where humanity is irreplaceable. AI can streamline tasks, generate imagery, and crunch numbers, but it will never know how to read a room, sense a shift in emotion, or craft a client experience that feels deeply personal and transformative. That’s where…

AI isn’t here to replace your creativity, it’s here to amplify it.  While some designers are still debating whether AI belongs in our industry, the most successful design principals I coach have already welcomed it into their workflows. They’re using AI to get hours back each week, eliminate inefficiencies, and elevate their client experience without…

Search visibility no longer begins and ends with Google. AI search has officially arrived, and it’s rewriting how your future clients find you. Whether they’re asking ChatGPT, Gemini, Claude, or Perplexity, questions like: “Who are the top interior modern designers in Scottsdale?” or “Which interior designers specialize in whole-home renovations in Dallas?” These tools are…

Automation is supposed to save you time and help your business grow. But in the interior design world, many principal designers are discovering the hidden price of over-automating: lost connection, diluted experiences, and clients who feel more like transactions than transformations. If you’ve automated every message, every reply, and every process, chances are your clients…

How to Elevate Every Step of the Interior Design Journey From Discovery to Delivery In the world of high-end interior design, beauty alone isn’t enough. Stunning interiors may get the attention, but it’s the client experience that earns loyalty, referrals, and repeat projects. And yet, too many interior designers focus all their energy on aesthetics…

Every interior design business experiences slow seasons. The inquiry pipeline dries up, the phone stops ringing, and that steady hum of momentum fades into an unsettling silence. But what if I told you that pause isn’t punishment, it’s a planting ground for design business growth? The biggest mistake you can make in a business lull…

If you’re still billing by the hour, you’re working against yourself. Hourly billing is one of the most common traps in interior design, and it’s silently eroding your client trust, your income potential, and your creative freedom. As a principal interior designer running a successful firm, you didn’t build your business to feel like a…