Posts by Melissa Galt

Search visibility no longer begins and ends with Google. AI search has officially arrived, and it’s rewriting how your future clients find you. Whether they’re asking ChatGPT, Gemini, Claude, or Perplexity, questions like: “Who are the top interior modern designers in Scottsdale?” or “Which interior designers specialize in whole-home renovations in Dallas?” These tools are…

Automation is supposed to save you time and help your business grow. But in the interior design world, many principal designers are discovering the hidden price of over-automating: lost connection, diluted experiences, and clients who feel more like transactions than transformations. If you’ve automated every message, every reply, and every process, chances are your clients…

How to Elevate Every Step of the Interior Design Journey From Discovery to Delivery In the world of high-end interior design, beauty alone isn’t enough. Stunning interiors may get the attention, but it’s the client experience that earns loyalty, referrals, and repeat projects. And yet, too many interior designers focus all their energy on aesthetics…

Every interior design business experiences slow seasons. The inquiry pipeline dries up, the phone stops ringing, and that steady hum of momentum fades into an unsettling silence. But what if I told you that pause isn’t punishment, it’s a planting ground for design business growth? The biggest mistake you can make in a business lull…

If you’re still billing by the hour, you’re working against yourself. Hourly billing is one of the most common traps in interior design, and it’s silently eroding your client trust, your income potential, and your creative freedom. As a principal interior designer running a successful firm, you didn’t build your business to feel like a…

Every interior designer wants to know: Where do I find affluent design clients?  The answer isn’t a hashtag. It’s not in a cold DM or a paid ad. High-end clients aren’t lurking on Houzz or Googling “best designer near me.” Why? Because affluent individuals move in smaller, more curated circles where trust is everything. They…

Feeling stuck at the same revenue year after year, no matter how hard you work? You’re not alone, and you’re not the problem. The reality is, most interior designers hit plateaus. But those who scale beyond them don’t do it by working harder. They achieve multiple six and seven figures by shifting how they lead,…

This year has felt slow for many interior designers and firms. And when projects stall, inquiries dip, and your calendar looks too open, it’s easy to panic. But here’s the truth: slow seasons aren’t failure. They’re an opportunity. Even the best designers (those with talent, reputation, and experience) hit seasons when the pipeline thins out.…