Where Clients Are Finding Designers Now: Interior Design Marketing That Works in 2025

Clients are savvier than ever, and the way they find and choose a designer has evolved fast. It’s no longer just about having a beautiful portfolio—clients want to know your process, your vibe, and your values. They’re more design-aware and more comparison-driven. Decision-making may be faster, but expectations are significantly higher. That means the way…

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From Inquiry to Raving Fan: Creating a Seamless Interior Design Client Journey

Your interior design client journey is more than a workflow—it’s your brand in action. When that journey is thoughtful, intentional, and built with both trust and transformation in mind, you create not just satisfied clients but enthusiastic advocates for your design business. This isn’t about style guides, fonts, or color palettes. It’s about how your…

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Smart Pricing Strategies for Interior Designers

Smart Pricing Strategies for Interior Designers

Pricing for interior designers isn’t just a topic—it’s a trigger. It brings up fear, doubt, and imposter syndrome faster than just about anything else in your design business. But here’s the truth, when your interior design pricing aligns with your value, everything changes. EPISODE HIGHLIGHTS 02:15 – “The cost of pricing fails – New designers…

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5 Surefire Steps to Stay on the Success Track

If you’ve fallen off your design track and find yourself caught in doubt or anxiety, these five surefire steps will guide you back—and help you stay grounded in your design success. By following some simple steps, you can feel more in control of your interior design business and start making progress again. EPISODE HIGHLIGHTS 02:45…

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7 Low Cost Strategies to Capture Interior Design Clients

If you’ve been noticing a dip in leads lately, you’re not alone. There’s a lot of uncertainty out there—politically, economically—and it’s showing up in our industry. Here’s the good news: you have the power, talent, and ability to create your own economy. It starts with practical, tactical strategies that work. Let’s talk through seven that…

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Preparing For Recession as an Interior Designer

Preparing For Recession

Uncertainty is nothing new. Whether it’s an economic slowdown, shifting policies, or just the ever-changing landscape of client decision-making, navigating uncertain times in interior design requires a strategic mindset. You are in control. Your business, your success, and your economy are entirely yours to create. So, let’s talk about how to thrive no matter what’s…

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What Is An Interior Design Business Coach?

Coaching isn’t a magic solution. You don’t hire a coach and suddenly have a thriving business. That’s not how it works. Coaching is about taking action, implementing proven strategies, and making intentional shifts in both your business and mindset. Are you willing to put in the work?  Are you ready to step outside your comfort…

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How to Prepare for High Point Market Like a Pro

High Point Market is one of the most valuable events you can attend as an interior designer, but without a solid plan, it’s easy to feel overwhelmed. If you’re wondering how to prepare for High Point Market, a clear strategy is essential to navigate the thousands of showrooms, industry events, and networking opportunities available. With…

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How to Market an Interior Design Business Through Sponsorship, Co-Branding, and Giving Back

Sponsorship, co-branding, and community involvement aren’t just about being generous—they’re strategic moves that can elevate your interior design business. If you’re not already sharing your philanthropic contributions, you could be missing out on clients who care about working with businesses that give back. Let’s explore how aligning your brand with the right partnerships and causes…

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