Posts by Melissa Galt
Why Your Interior Design Revenue Has Hit a Ceiling (And How to Break Through It)
You’re fully booked. The projects are coming in. Revenue looks respectable on paper. And yet you’re working harder than ever while wondering why your profit isn’t keeping pace. If that sounds familiar, you’re not alone. After 25+ years in this industry, first as a designer and then coaching firm owners across the country, I’ve found…
Read MoreAttracting Ideal Interior Design Clients: The 4 Intel Types Most Designers Miss
If you are not marketing specifically to your ideal client, you are marketing to a population. And marketing to a population is profoundly ineffective. For the first five years of my design practice, I took every client who showed up. I was not selective. I was not discerning. My workload was insane, 80-plus hours a…
Read MoreBad Interior Design Marketing Advice: 7 Red Flags Costing You Affluent Clients
How to spot the poor guidance quietly draining your design firm, and what converts affluent clients. You’re posting. You’re emailing. Maybe you’re even running ads. You’re doing all the things. And yet your revenue isn’t growing. That gap between how hard you’re working and what’s landing in your bank account? It’s often the very first…
Read MoreInterior Design Client Experience: 4 Things That Matter More Than Your Talent
Your client needs four things from you. Not at the end of the project. Not at the big reveal. From the very first interaction through every phase, every update, every decision, and every challenge along the way. They need to be Heard. Understood. Valued. Cared for. It sounds simple. It is profoundly nuanced. And when…
Read MoreHow Interior Designers Can Work with Contractors Without Losing Their Sanity
You cannot do design without contractors (and this includes installers of all kinds). Unless you are strictly furnishing and accessorizing, contractors are an integral part of every remodel, renovation, and new build. And even when your client hires them directly, you still must work with them. The challenge is finding quality ones, vetting them properly,…
Read MoreHow to Charge Your Value on Interior Design Projects
You are not charging for your time. You are charging for the outcome. And the outcome you deliver is always worth a tiny percent of priceless. The impact your work has is life changing and business growing, never doubt that. Interior design impacts clients at their core levels, it improves their physical, mental and emotional…
Read MoreGuaranteed Growth from Every Interior Design Project
Every project you complete is more than a finished interior. It is a growth engine for your entire design business when you know how to leverage it. There are three specific ways to guarantee growth from every single project. Each one creates strategic tip points that stack in your favor and deliver more ideal clients,…
Read More15 Ways You’re Repelling Luxury Design Clients, and How to Fix It
Affluent clients are not Googling for designers. They are not scrolling on Instagram looking for someone to hire. They get your name from a referral, a trusted advisor, a board colleague, or someone they met in a room. That is how it works at the top of the market. But here is what most designers…
Read More6 Profit Leaks Quietly Eroding Your Interior Design Business
Revenue that looks solid on the surface but doesn’t translate to profit in your pocket. Projects that feel heavier than they should. Working longer hours than you intended. That disconnect doesn’t happen randomly. It happens through patterns, quiet, sneaky patterns that slip profit out of your design business without you realizing it until you feel…
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