Interior Design Markets: How to Attend Strategically & Profitably

If you have ever questioned whether attending an interior design market is worth the time, energy, and investment, this article is for you.  Markets are rarely taught as strategic business environments. Most designers are told to go – without ever being shown how to decide why, when, or whether attending truly serves their firm.  Going…

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What to Do When Your Client Is Not Responding to You

Feeling like you’re constantly chasing your tail in your interior design practice?

When your client is not responding to you it can be frustrating, and make you anxious and prone to bouts of overthinking. Design is your top priority; it’s your livelihood and your passion. And yet, it’s only one of a million priorities that your client has. Our clients lead busy lives and it’s important not…

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Why Successful Interior Designers Choose a Word for the Year

Leadership Focus, Clarity, and Decision-Making at the Principal Level  By the time you reach the principal seat, motivation is not the problem. Focus is. When you are running a profitable interior design firm, the issue is not ideas, creativity, or ambition. It is the sheer volume of decisions coming at you every day. Client expectations.…

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7 Interior Design Marketing Strategies: Get More Leads

Interior design marketing strategies only work when you apply them to your business. The point of the strategies here is to generate more quality leads for your interior design business in a lot less time. #1 Create a Most Wanted Poster for Your Ideal Client (3 maximum) What you think about you bring about, and…

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Interior Design Burnout: Why Your Growth Isn’t Sustainable

Success is supposed to feel good. But what if your growing interior design firm is leaving you more overwhelmed than ever? You’re not alone, and it doesn’t mean you’ve done anything wrong. It means your business is asking you to evolve. This post is for the interior design principal who’s done everything “right”: you’ve built…

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12 Beliefs Blocking Your Interior Design Business Growth

Design Business Freedom Podcast Episode 169 - 12 Beliefs Blocking Interior Designers

If you’re in your first or second year as an interior designer and haven’t crossed $250K in revenue yet, you’re carrying beliefs that feel strategic but are actually sabotaging your success. These are the same limiting thoughts I hear over and over from talented designers inside my coaching programs. When you challenge and replace them,…

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