When you are gearing up to begin the design discovery process with a new client, one of the best investments to provide them with is a welcome kit. Gifting your clients a beautiful package that walks them through everything they need to know about you, your process, and your results will get them intrigued while […]
Whether you are limiting yourself, doubting yourself, or just not pushing yourself hard enough, your own thoughts can become the biggest barrier holding you back from greatness. That’s why the Three Gs of Success are so important. Mastering Gratitude, Goals, and Grit, in that order, will help to shift your mindset and push you to […]
Crafting the right letter of agreement is not something that you want to neglect or worse, skip entirely. Your business needs to have a document that provides protection for your profits and peace of mind for you as the principal of the firm while at the same time providing clarity and confidence to your client. […]
As we wrap up 2022 and get ready to move into 2023, there are a number of best practices for your business that you will want to employ to help you prepare for what lies ahead. It is so important to take some time for yourself at the end of each year to reflect on […]
Recently, we’ve been faced with some economic uncertainty on many fronts. And though this can be unsettling for many designers, I am here to remind you that your creative expertise gives you a leg-up on any challenges that may befall you. Instead of panicking, this is the time to push your creative boundaries with more […]
Think about your current client load and project pipeline. If you are like many creatives, you may feel worried about how to manage all of the tasks and requests that you’ve agreed to. You may be jumping through hoops for a client’s every whim to get them on board with your vision. Or, maybe you […]
Putting yourself first in your business isn’t selfish. It’s healthy self-preservation that helps you to thrive rather than just survive. If you don’t care for yourself first, you put yourself on the fast track to burn-out, sick-out, and checking out. Self-care isn’t something that should be thought of as your last priority, it should be […]
We often look for ways to complete important tasks for our business by ourselves to save money. We think that this will maximize our profits because we aren’t spending to outsource the job. But really what we are doing when we take on too much ourselves is cheapening our business and, in turn, actually killing […]
As a creative, you might describe your workload as a rollercoaster: a ride of highs and lows, of profits and dry spells, an unpredictable grind. But while a rollercoaster ride is exciting at an amusement park, it is much less enjoyable when it comes to your business model. The last thing I want is for […]
Marketing to your ideal client means you’re able to rise head and shoulders above the competition. You’re able to be seen, heard, and valued beyond the crowd because you are targeting very specific clients for whom your services and passions best match. I want you to assess and evaluate who your best fits are, instead […]
