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Time Management for Interior Designers: Get More Done
Time management for interior designers can be distilled to a single simple 3-step practice that keeps you on track every day and having a wildly productive week, every week. It isn’t complicated, it is a new habit that you’ll want to implement. The tricky bit about habits is that they take 21 days to form,…
6 Ways to Calculate Interior Design Fees with Transparency
Key takeaways ✓You can calculate interior design fees using six methods: fixed or flat fee, square footage, percent of project cost, retail pricing only, hourly rates, or a combination approach, each suited to different project types and client relationships. ✓Percent of project cost (30-45% on top of total project investment) offers complete transparency and simple…
6 Secrets to Direct Mail for Interior Design
Key Takeaways ✓Direct mail still works for interior designers because it avoids crowded inboxes and spam filters, reaching people through a less competitive channel. ✓Effective campaigns usually require 7 to 11 touches, so plan a series of mailings that builds awareness, visibility, and credibility over time. ✓Use one striking image or a before-and-after transformation, along…
How to Grow Your Instagram Following
While I’ve always said it’s not about how many followers you have, it’s about how hot they are, the challenge is that people are unreasonably impressed by larger followings and they forget it is a meaningless metric. A large following can be gained for a price and can be entirely hollow made up of bots…
Interior Design Discovery Call that Wins Clients
Whether you meet a potential interior design client online or offline, you want to schedule a discovery call. This is a structured conversation that allows you to find out if they are truly a good fit and if their project is one that you want to take on. (You always have a choice!) The discovery…
Interior Designer Coaching: Making Your Passion Profitable
When I met Justin a few years ago, he was selling supplemental insurance to the education industry (AFLAC for teachers, only he wasn’t with AFLAC.) We had a fascinating conversation around his passion of travel. At just 25 years of age, he’d already been to 75 countries (not a typo.) I urged him in my…
Interior Design Fail: When You Screw Up Do It With Grace
On a recent project where we’re installing hardwood floors, my clients offered to have their handyman/contractor, Tommy, receive the hardwood. We had it delivered 4 days early to acclimate before installation. I know Tommy through another client who has used him for years. When I called him, I got a pick up on the first…
5 Lame Excuses Stopping Interior Design Success
This is going to sound harsh. You’ve been lying to yourself. It’s ugly and true. Here are five lame excuses stopping interior design success for you. Actually, there are probably a lot more excuses, I’m just going to dish up the really obvious ones that I hear from my design coaching clients regularly. (At least…
How to Increase Your Furniture Profit Potential
The great news about home furnishings is that for every home built, every home renovation completed, every move made, and every family addition whether a baby, young adults, or seniors moving in, furniture is needed. Knowing how to increase your furniture profit potential is the key to benefiting from the consumer need for home furnishings.…
2 Biggest Design and Home Furnishings Profit Strategies From HGTV
As a designer, I’ll confess, I’m not a fan of HGTV. It delivers an entirely false picture of both the process and investment required in home renovation and home furnishing. But, it is a consumer favorite and only getting bigger, so better to look for the lessons and here are two to drive your profits…
Marketing Luxury Design: Attracting Affluent Clients
The Design Trade’s One-of-a-Kind Guide to Working with the Best
the language
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Your One-Of-A-Kind Guide To Greater Confidence and More Success
