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Social Media Overwhelm: 5 Simple Steps to Stop It
Whether you’re a seasoned social media user or just taking baby steps in your business, one of the biggest challenges you have is social media overwhelm. Here are 5 rock solid steps to keep you out of social media overwhelm and have you reap the benefits of strategic social media. #1 Don’t Be Everywhere It’s…
How to Bring a Decorator Showhouse Room to Life
When you bring a decorator showhouse room to life, it’s a collaborative effort between you, your suppliers, your workrooms, artists, and your installers. You can invest a fortune or you can do it the smart way and negotiate for all goods with suppliers whether you’ve worked with them in the past and have a relationship…
How to Participate in a Decorator Showhouse
Since we reviewed WHY you’d want to participate in a decorator showhouse in a recent blog post, I want to share HOW to make that happen in this post. It takes both digital smarts as well as strategic real time connection and readiness to be selected for a showhouse. (And in case it’s bugging you…
Why Participate in a Designer Showhouse?
When you participate in a designer showhouse, while it may seem glamorous, that isn’t why you do it. In fact, it’s actually a boatload of work, expense, time, and then there is the reward. Having done 5 showhomes in the last 20 years, there is that familiar feeling of “no way, not going to do…
Time Management for Interior Designers: Get More Done
Time management for interior designers can be distilled to a single simple 3-step practice that keeps you on track every day and having a wildly productive week, every week. It isn’t complicated, it is a new habit that you’ll want to implement. The tricky bit about habits is that they take 21 days to form,…
6 Ways to Calculate Interior Design Fees with Transparency
Setting and calculating interior design fees today is quite possibly the most challenging part of growing your interior design practice. You want to be fair to clients and transparent, at the same time you want to make a good living and have a profitable business that you love. The two aren’t mutually exclusive. In fact,…
6 Secrets to Direct Mail for Interior Design
Direct mail for interior design may seem old school but it still works very well today when done correctly. One of the key reasons it works well is because with email becoming a daily avalanche and spam filters kicking in hard, your message in email may never get through. Direct mail is part of an…
How to Grow Your Instagram Following
While I’ve always said it’s not about how many followers you have, it’s about how hot they are, the challenge is that people are unreasonably impressed by larger followings and they forget it is a meaningless metric. A large following can be gained for a price and can be entirely hollow made up of bots…
Interior Design Discovery Call that Wins Clients
Whether you meet a potential interior design client online or offline, you want to schedule a discovery call. This is a structured conversation that allows you to find out if they are truly a good fit and if their project is one that you want to take on. (You always have a choice!) The discovery…
Interior Designer Coaching: Making Your Passion Profitable
When I met Justin a few years ago, he was selling supplemental insurance to the education industry (AFLAC for teachers, only he wasn’t with AFLAC.) We had a fascinating conversation around his passion of travel. At just 25 years of age, he’d already been to 75 countries (not a typo.) I urged him in my…
Marketing Luxury Design: Attracting Affluent Clients
The Design Trade’s One-of-a-Kind Guide to Working with the Best
the language
of success
Your One-Of-A-Kind Guide To Greater Confidence and More Success
