Marketing & Sales
Marketing Failure: Are you UNSELLING yourself?
I had a very interesting experience recently. I was looking for a graphic designer to help me with a new website. The gal I wanted to work with was unavailable and she referred me to three other providers. I checked each one’s website and decided to talk with one specifically. I liked his portfolio and…
Marketing Strategies: Why Winging It, Isn’t Working!
Have you noticed how easy it is to just keep adding new tools to your marketing toolbox without giving any thought to whether they are the right tools and if they fit your plan? Oh, you don’t have a plan? I see, so your idea is that by loading on an infinite level of busy…
Sneaky Inside Trick to Explode Your Sales When You Hate Selling
One of the most serious ways you are selling yourself and your product or services short is by focusing on features and not benefits. What the heck do I mean? Well think about your client and put yourself in their shoes (by the way, if you can’t do this easily, you don’t know them well…
5 Steps to Handling Unhappy Customers
Recently I got one of those many emails promising me a peek at my credit score. Well it had been over a year and I was curious as it is always a good idea to keep tabs, so I filled out the necessary information. I know, I know, when they asked for my credit card…
Clipboard Marketing: How to Get More Customers the Easy Way
I went to get my car washed last week and noticed a clipboard at the register with a stack of half sheets of 8.5×11 paper. It asked me simply to write down my name and email address so Sunshine Car Wash could email me discount coupons for free in March. This was a no-brainer decision.…