Marketing & Sales
Relationship Building: It’s a Small World After All
What are the odds that you’ll meet and do business with the man now married to the woman who bought your former house seven years ago, and you never met her at the time? You could have knocked me over with a feather when I did exactly that this week. We’d spoken by phone prior…
5 Questions to Uncover Your “Boutique” Brand Advantage: The Keys to a Business You Love
I’m about to turn everything you know about business upside down. You’ve been taught that to make more, you’ve got to serve more clients, you have to climb on an endless treadmill of more, more, more. Stop. The marketing strategy I’m sharing here is the key to making more money with fewer better clients in…
Branding Mistakes: 3 Ways You May Be Wasting Money on Your Brand
Recognize these BIG Brands? Are you on a shoestring budget for your business branding? Have you been trying to do a lot of it yourself and gotten stuck wondering what you have to have and what isn’t really necessary? Here is a quick primer on three branding and business elements you can let go of…
When Less Is More in Small Business: Is Your Generosity Killing Your Business?
Are you familiar with the expression, “a confused mind says no?” A Confused Mind Says NO! Have you noticed that many businesses these days (and possibly yours) are trying hard to be all things to all people by offering more and more choices of both product and services? There is no one size fits all…
Customer Service Fails: Are You Taking a Bite Out of Your Business?
The other day I was at a local neighborhood vegetarian cafe. It is owned and operated by my former caterer. His food has always been great, but customer service sometimes questionable. Key Takeaways ✓As the business owner, you set the tone for every customer interaction, and when you treat yourself like a guest instead of…
10 Winning Ways to Boost Credibility and Attract More Clients
Credibility is your key ingredient to enhancing business relationships and knowing how to boost credibility simply and powerfully will transform your profitability. Key Takeaways ✓Credibility is the key ingredient to enhancing business relationships, and establishing it before prospects ever meet you transforms your profitability. ✓Completing and updating profiles on selected networks where your target market…
Shortcuts to Success: 3 Simple Ways to Make More Sales
Now, there are those who will argue with me that there are no shortcuts to success. I disagree and I can prove that there are. When I was traveling recently from Providence, RI to Atlanta, GA, I had a first class ticket. Usually that means there is an expedited security line for me to use,…
Smart Solutions: 5 Steps to Taking Your Business from Imaginary to REAL!
In my recent post, Do You Have an Imaginary Business? I shared with you the number one question you needed to answer before you could move tangibly into making your business real. You need to determine your WHY! Now, that you’ve got your WHY . . .(and if you still don’t, keep working it, it’s…
Smart Solutions: How Giving Your Best Away Gets You More
Every time I turned around this week, I was hit by another reminder of how important it is to ASK for what you need and want, both personally and professionally. And it isn’t just about ASKING that matters. It is also about how you create opportunities for people to say YES and give you what…
