Marketing & Sales
Grow Your Business by Having Fun: Lessons from an Athlete
A friend sent me the awesome video here last week. She called it mind blowing! Actually it is business growing. . . Jason Brown, the extraordinary skater featured in this video, excels not just technically but because he is absolutely captivating to watch and he engages his audience entirely. Let’s take a look specifically at…
Episode #1~How to Define Your Ideal Target Market; Identifying Your Perfect Client
Each week, I’m bringing you the SOLUTION to a SMALL BUSINESS OWNER’S PROBLEM. These come directly from real small business owners, just like you, who are part of my online tribe and offline community. Have you got a problem to share? Send me an email at melissa@173.254.10.202 or better yet, REPLY IN DETAIL HERE. Look…
Conversion Strategies: Know Your Prospect’s Priorities
I had ordered some handouts for recent event online through Fedex Kinkos. It isn’t my favorite way to go as it usually involves a phone call or three because my orders are rarely standard. It is, however, convenient particularly for this ace procrastinator (yes, I did just admit that.) On my way to the airport,…
Profitable Content Marketing – 3 Content Title Mistakes and What to Do Instead (Prospects, Profits)
Crafting profitable content titles will bring you more prospects and profits. And you do want more prospects and profits, right? The challenge is there are so many mistakes you can make when you are creating titles for your content. So in this article I’ll show you 3 of the many mistakes and what to do…
Small Business Development: 5 Key Questions to Experience Business Naked (not what you think)
Despite technological advances, business today is still, and will always be, about person to person, and relationships. Whether you are connecting by voice to voice, face to face, or keyboard to keyboard, it’s about building trusted relationships that allow your business to deliver the goods and services your clients count on. While being authentic and…
Blogging Checklist: What to Do Before You Write Content, Before You Post Content
Speaking with a client the other day, I was caught off guard when he proudly stated that he’d completed a dozen blog posts to launch his blog, and had sent them off to his VA for posting late night. Waaaiiiitt!! There is so much more to this than just writing and posting. Where is the…
Relationship Building: It’s a Small World After All
What are the odds that you’ll meet and do business with the man now married to the woman who bought your former house seven years ago, and you never met her at the time? You could have knocked me over with a feather when I did exactly that this week. We’d spoken by phone prior…
5 Questions to Uncover Your “Boutique” Brand Advantage: The Keys to a Business You Love
I’m about to turn everything you know about business upside down. You’ve been taught that to make more, you’ve got to serve more clients, you have to climb on an endless treadmill of more, more, more. Stop. The marketing strategy I’m sharing here is the key to making more money with fewer better clients in…
Branding Mistakes: 3 Ways You May Be Wasting Money on Your Brand
Are you on a shoestring budget for your business branding? Have you been trying to do a lot of it yourself and gotten stuck wondering what you have to have and what isn’t really necessary? Here is a quick primer on three branding and business elements you can let go of and still succeed wildly.…
