Marketing & Sales
Blogging Tips: 5 Keys to Blogging Success
Blogging is nothing more than a conversation with your reader. Visualize your ideal reader (hopefully your ideal client) sitting across from you with a cup of their favorite hot beverage and you are having a conversation. The only difference is that the conversation is all from you and it’s in writing, a blog post. Right…
Small Business Marketing: What to Do When You Don’t Know What to Do
One of the things I’ve noticed is that when I’m in conversation with a female business owner, the questions and challenges that come up are often the same. “Melissa, I know I need to do video, but I don’t know how to use youtube.” “Melissa, I’ve got a VA doing my Facebook and Twitter because…
Small Business Marketing: 5 Revenue Generating Activities To Boost Cash Flow
As a small business marketing consultant and coach, I meet a lot of business owners who seem to have more social media icons on their website than they do clients in their practice. If this sounds like you, this is a poverty producing imbalance and indicator that your time is being wasted on activities that…
Episode #6: How to Package Your Services for Profit
Julie, an Intuitive Coach, was referred to me by a colleague. She has an incredible string of PR successes including features on CBS, Belief.net, HuffPostLive, eHarmony, and being a regular contributor to Daily OM. There was a big hitch. Julie is clearly talented as a coach and makes a big difference for her clients but…
Irresistible Customer Service: They Do It With Two Hands, Do You?
I’ve got a confession. I’ve developed a very bad habit lately. It’s called Pinkberry, do you know it? I was originally a fan of Yogli Mogli (if I didn’t explain these are frozen yogurt outlets, you’d think I had some strange disease, lol.) The trouble is that I’ve become allergic to a lot of food,…
Episode #3 ~ How to Craft Your Irresistible 30 Second Elevator Pitch & Networking Intro
I have worked with many clients who aren’t networking face to face. They are playing online and not getting any traction in their business. Too often networking is NOT working because of a lack of clarity around the transformation and impact they provide. See if this sounds like you! (All names are changed for privacy…
Episode #2 How to Grow Your Confidence to Grow Your Business
This week’s challenge was brought to me by an experienced and talented event planner and, what I like to call, an outrageous brand impact coach. After all events are great ways to connect live with your clients and customers and have an outrageous brand impact! The Symptom: Tracy has worked for event planning companies and…
Grow Your Business by Having Fun: Lessons from an Athlete
A friend sent me the awesome video here last week. She called it mind blowing! Actually it is business growing. . . Jason Brown, the extraordinary skater featured in this video, excels not just technically but because he is absolutely captivating to watch and he engages his audience entirely. Let’s take a look specifically at…
Episode #1~How to Define Your Ideal Target Market; Identifying Your Perfect Client
Each week, I’m bringing you the SOLUTION to a SMALL BUSINESS OWNER’S PROBLEM. These come directly from real small business owners, just like you, who are part of my online tribe and offline community. Have you got a problem to share? Send me an email at melissa@173.254.10.202 or better yet, REPLY IN DETAIL HERE. Look…
