Marketing & Sales
Client Attraction: 7 Sexy Stages to Client Courtship
A great business relationship is a lot like dating. If you are good at dating and courting, it is likely you are going to be good in business. You understand the nuances of client attraction (lead generation), how to warm them up, how to ensure they are qualified (you wouldn’t just date anyone, now would…
5 Extremely Exciting Ways You’ll Grow Your Impact with More Income
Are you one of those talented professional service providers who gives yourself and your gifts away because you love what you do so very much that you’d do it for free? Are you struggling with the delusion that everyone deserves your help and that you’ll make the world a better place by accepting less compensation…
Lead Generation: 5 Hurdles to Getting Hired by Your Ideal Client
Business is about creating an indelible sensory connection with your exclusive clients. They need to be able to see you, hear you, feel you, taste you, and smell you above and beyond the many competitors who do something like what you do, but not exactly what you do (no one can be an exact copy.)…
How to Craft Your Pitch Perfect Elevator Pitch in Just 30 Seconds
If you are like a lot of business owners, you struggle with creating a truly engaging and effective elevator pitch. As you move around the room at a lunch or networking event, do you find yourself tuning out because everyone sounds the same no matter what their business is? Check out the formula I describe…
Your Best Year Yet Marketing Plan: When You Hate Marketing, You’ll Love This
Are you one of those business owners or professional service providers who wants to outsource your marketing because it makes you feel like you are chewing foil? NEWS FLASH, the only way you can outsource your marketing is if you outsource your personality, your experience, your talent, and your expertise. Yup, that means you need…
Time Management Tips: 3 Secrets to Making More in Less Time
Rebecca is a talented interior designer, but lacks the time management tips and savvy to claim the success she deserves. She’s made a beautiful difference to many clients over the last decade. Her frustration is that her business growth seems to have plateaued and she’s stuck spinning her wheels and not moving forward. Her time…
Small Biz Branding: 3 Email Signature File Tips to Get More Business
Recently I sent my online tribe an email asking them to let me know if they wanted to attend an event in Boston that I was speaking at. I made a critical mistake. Mistakenly I thought that replies would include the reason WHY they wanted to attend, WHAT their business is, and WHO they serve.…