With the advent of social media has come the introduction of FTC rules and regulations on the right ways to handle it for your company. The rules are simple and allow a good deal of creativity in … [Read more...] about Social Media Policies: Know the Rules to WIN at Social Media
Client Acquisition
Networking Knowhow: Be Interested, Not Interesting
Like many professionals, I don't love networking. After all, too often, it is one letter away from not working! But I have learned how to make it easy and effective over the years. First, what … [Read more...] about Networking Knowhow: Be Interested, Not Interesting
MARKETING SUCCESS STRATEGIES: 3 Surefire Shortcuts to Build Trust and Sales
The best way to make a sale is to build trust with your prospect. The fastest way to build trust is to prove the value in the product or service you are selling. There are three shortcuts that make … [Read more...] about MARKETING SUCCESS STRATEGIES: 3 Surefire Shortcuts to Build Trust and Sales
MARKETING SUCCESS STRATEGIES: 7 Simple, Proven Techniques to Turn Prospects Into Clients
These quick and effective steps are ones I use regularly to turn prospects easily and quickly into clients (if there is a fit), and you can too! Listen. It sounds simple and it can be but too often … [Read more...] about MARKETING SUCCESS STRATEGIES: 7 Simple, Proven Techniques to Turn Prospects Into Clients
MARKETING SUCCESS STRATEGIES: Those that CAN Teach!
Yes, I do know the old adage “those that CAN’T teach.” But I also know that one of my best paid marketing strategies is teaching. In fact, that is how I began my design business. I taught adult … [Read more...] about MARKETING SUCCESS STRATEGIES: Those that CAN Teach!
BUSINESS BUILDING BLOCKS: Leveraging Your Brand
I was catching up on my industry reading the other day with Qualified Remodeler. Does that surprise you? You thought I only read design publications, not nearly. We are in The Lifestyle Industry and … [Read more...] about BUSINESS BUILDING BLOCKS: Leveraging Your Brand
SOCIAL NETWORK SUCCESS: It Isn't Networking; It's Netliving that Makes the Difference
Have you ever recommended a movie to a friend, a restaurant to a colleague, perhaps shared a doctor with a close friend or even a favorite boutique with a fellow conference participant who … [Read more...] about SOCIAL NETWORK SUCCESS: It Isn't Networking; It's Netliving that Makes the Difference
BUSINESS BUILDING BLOCKS: The Difference between Success and Failure is Asking
Too often the difference between and success and failure is simply in the asking. You neglect to ask for the raise, you fail to ask for the sale, you forget to ask for referrals. It is all about … [Read more...] about BUSINESS BUILDING BLOCKS: The Difference between Success and Failure is Asking
SOCIAL NETWORK SUCCESS: How to Get Active with Groups on Facebook!
So you've climbed online, built your profile, now what? Get active! You'll be invited to join many groups, be selective. There is no obligation. And it doesn't make sense to join if you aren't going … [Read more...] about SOCIAL NETWORK SUCCESS: How to Get Active with Groups on Facebook!
