Recently I got one of those many emails promising me a peek at my credit score. Well it had been over a year and I was curious as it is always a good idea to keep tabs, so I filled out the necessary … [Read more...] about 5 Steps to Handling Unhappy Customers
Marketing Strategies
Clipboard Marketing: How to Get More Customers the Easy Way
I went to get my car washed last week and noticed a clipboard at the register with a stack of half sheets of 8.5x11 paper. It asked me simply to write down my name and email address so Sunshine Car … [Read more...] about Clipboard Marketing: How to Get More Customers the Easy Way
How Content Syndication Adds Value To Your Business
Guest Post by Dr. Rachna Jain Content syndication is the process of sharing your content across the internet, so that you are creating greater reach and influence along the web. Content syndication … [Read more...] about How Content Syndication Adds Value To Your Business
How to Get Great Testimonials: The Proven Formula for Success
You know the power of third party credibility. It's the word-of-mouth marketing that keeps talking about your incredible value and brings you new customers on a regular basis. The engine that runs … [Read more...] about How to Get Great Testimonials: The Proven Formula for Success
3 Mistakes to Avoid Being a Marketing Meathead (with a Marketing Message Mismatch)
When you've got a marketing message mismatch, you are a marketing meathead. I know sometimes my alliterative tendencies go to far, but I couldn't resist this title. I couldn't resist because I … [Read more...] about 3 Mistakes to Avoid Being a Marketing Meathead (with a Marketing Message Mismatch)
5 Fast & Fun Ways to Stay Top Of Mind with Your Customers
In this day and age of multimedia channels, social networks, email inundation and smart phones, it can be darned near impossible to stay in front of your customer. They are as overwhelmed as you are. … [Read more...] about 5 Fast & Fun Ways to Stay Top Of Mind with Your Customers
The Surefire Formula for Failure . . . Is This You?
Do you remember the classic crooner Frank Sinatra? I ask only because in today's high tech, warp speed world, classics come and go almost as quickly as a new trend or fad. Sinatra had, among his many … [Read more...] about The Surefire Formula for Failure . . . Is This You?
3 Must Haves for a Happy Customer Experience in Every Business
With my recent extensive and intensive experience with Apple, I am more qualified than usual to share with you three BASICS you must have to create and sustain a happy customer experience. Face … [Read more...] about 3 Must Haves for a Happy Customer Experience in Every Business
Stop Stroking Your Ego, Start Growing Your Bottom Line
This is slick. Maybe you've seen it before, but I hadn't. Now we are being sent awards of complete irrelevance. I'm a professional speaker on social media, relationship marketing, and strategic … [Read more...] about Stop Stroking Your Ego, Start Growing Your Bottom Line