We’ve all been there—those pay-to-play opportunities pop up, promising a feature in a high-end publication or magazine. They sound so tempting, right? But is it really worth the investment? Let’s dive … [Read more...] about Is Pay-to-Play Interior Design PR Worth It?
Public Relations Marketing
Accessing PR Without a Big Investment & Hiring a Firm
For many interior designers, the idea of getting quality PR can seem daunting, especially without the budget for a full-time PR firm. However, with innovative solutions like the Library Card program, … [Read more...] about Accessing PR Without a Big Investment & Hiring a Firm
Getting Published to Attract Ideal Clients
Getting published in interior design is a powerful way to elevate your brand, showcase your expertise, and attract more of the clients you love working with. However, the key to successful publication … [Read more...] about Getting Published to Attract Ideal Clients
Episode #6: How to Package Your Services for Profit
Julie, an Intuitive Coach, was referred to me by a colleague. She has an incredible string of PR successes including features on CBS, Belief.net, HuffPostLive, eHarmony, and being a regular … [Read more...] about Episode #6: How to Package Your Services for Profit
Match Your Message to Your Market
5 Deadly Ways to Fail Fast and Publicly Picture this if you will. A high end furniture showroom holds a grand re-opening coming out of a reorganization and launches with a party for interior … [Read more...] about Match Your Message to Your Market
BUSINESS BUILDING BLOCKS: Leveraging Your Brand
I was catching up on my industry reading the other day with Qualified Remodeler. Does that surprise you? You thought I only read design publications, not nearly. We are in The Lifestyle Industry and … [Read more...] about BUSINESS BUILDING BLOCKS: Leveraging Your Brand
BUSINESS BUILDING BLOCKS: 3 Proven Ways to Turn PR into Prospects, Projects and Profits!
Getting published offline or featured online isn’t as tough as you think; what can be the challenge is knowing what to do with that PR once you get it! PR by itself isn’t inherently useful, it is … [Read more...] about BUSINESS BUILDING BLOCKS: 3 Proven Ways to Turn PR into Prospects, Projects and Profits!
Melissa is on the West Coast!
Chairish the Future was a big success! I have to say having never attended a live auction before that was a blast! I knew just when to bid to drive up the pricing and at the same time when to bid … [Read more...] about Melissa is on the West Coast!
SOCIAL NETWORK SUCCESS: From Cyberspace to Real Results
I know many professionals puzzled by the advent of social media want to know if it can yield real results, it can and it does. Right now I have the honor and privilege of a first class trip to China … [Read more...] about SOCIAL NETWORK SUCCESS: From Cyberspace to Real Results