Are you exhausted from the revenue rollercoaster—those exhilarating highs followed by gut-wrenching lows? You’re not alone. If your design business relies solely on word-of-mouth referrals and the occasional social media inquiry, it’s time to change that. Sustainable success comes from building interior design marketing engines that work for you consistently, 24/7, 365 days a year.
Episode Highlights
- 00:02 – “Why relying on referrals isn’t enough”
- 05:12 – “The power of landscape signage”
- 12:40 – “How to create an effective newsletter”
- 20:15 – “Why snail mail still works”
- 32:50 – “Finding leads through real estate listings”
I’m not talking about gimmicks or costly strategies. Sustainable marketing engines require effort, focus, and consistency—but not a massive investment. Let’s dive into real, effective ways to keep your pipeline full and your business thriving.
Landscape Signage: Your Silent Salesperson
Far too many designers shy away from this powerful tool. Maybe you think it’s tacky, but here’s the deal: builders, architects, and contractors all use signage to market themselves. Why aren’t you?
✓ Call it landscape signage, not yard signs. Elevate your branding.
✓ Make sure it’s sturdy and tall enough that a large dog (think Dalmatian) can’t knock it over—or worse.
✓ Get permission always, and if not possible, that’s fine. Use it whereve it is possible.
✓ Plan a signage ceremony. Deliver your client’s favorite coffee blend, toast with a mimosa, or celebrate with chocolate croissants. Make it a moment!
One project can lead to many more, especially in neighborhoods where homeowners share design aspirations.
The Power of a Monthly Email Newsletter
Before you groan about not having time, let me share a secret. One of my clients recently knocked out six months’ worth of newsletters in just five hours. That’s doable!
Keep it simple. Each issue should include:
✓ A personal note (5-10 sentences)
✓ A photo of you (not the same one every time!)
✓ A featured project with a short description (before, during, after)
✓ A client testimonial
✓ One clear call to action (CTA)—no more than one! Drive traffic to your website or a direct inquiry form.
Your newsletter isn’t meant to be a novel. It’s a touchpoint to keep your brand top of mind and an essential tool in your interior design marketing strategy. If writing and formatting aren’t your strengths, outsource it. The key is consistency.
The Snail Mail Secret
Email is essential, but snail mail still holds weight—especially for a high-end clientele. Once a year (or quarterly if you’re ambitious), send a beautifully designed business anniversary card. You can also send a card anytime you’ve won a design award or been recognized in the press.
✓ Keep it 4×6 or 5×8 on quality cardstock.
✓ Feature two to four stunning project images.
✓ Include a personal note on the back, thanking clients for their support.
✓ Add a gentle CTA like “Looking forward to serving your future design needs.”
Handwritten envelopes (or embossed addresses) make it feel personal. Many of my clients have received emails, texts, and calls just from this simple touchpoint.
Website & Social Media Audits: A Must-Do
Your website isn’t something you set up once and forget. In today’s fast-paced digital world, it should be reviewed at least monthly.
✓ Check for broken links, outdated content, or missing images.
✓ Make sure it’s mobile-friendly. Around 80% of your visitors will be on a phone.
✓ If you’re unsure what’s working, get an audit. Many agencies offer them for free or at a small fee.
The same goes for social media. If you’re not showing up, potential clients assume you’re not active. Three posts a week is a minimum to stay relevant. Stories help keep you top of mind.
You can reach out to website designers for a complimentary or fee-based audit once a year, and do the same for your social media. Keeping both in check is a critical part of interior design marketing and ensures your brand stays polished and professional.
If you want my expertise on both of these and the chance to have a 1:1 Marketing Strategy Session, then BOOK THAT HERE.
A New Approach to Lead Generation
✓ Instead of waiting for ideal clients to find you, go find them.
✓ Browse Zillow or Realtor.com for recently sold homes in your target neighborhoods.
✓ Contact the listing agent and ask for an introduction to the buyer.
✓ Send a thoughtful welcome card to the new homeowner.
✓ Include a subtle note: “Moving in and settling can be overwhelming. If I can be of service in helping you create a space that feels like home, please reach out.” Attach a business card.
If they need a designer, you’ll be top of mind—without a sales pitch.
Aligning with High-Value Real Estate Agents
Luxury realtors know which homes are about to be sold, which means they know who needs design services before anyone else.
✓ Follow top agents on Instagram and LinkedIn.
✓ Reshare their listings in your stories, giving them a shoutout.
✓ Build relationships so they recommend you to new buyers.
When you position yourself as the go-to designer for move-in projects, you create a steady stream of high-quality leads. This strategy is a powerful addition to your interior design marketing efforts, ensuring you stay top of mind with clients who are ready to invest in their new space.
Key Takeaways
Don’t just read this—take action! Here’s what you can do this week:
✓ Order and install landscape signage at your current projects.
✓Write and schedule three months of email newsletters.
✓ Plan your annual (or quarterly) snail mail campaign.
✓ Schedule a website and social media audit.
✓ Identify five newly sold homes that you love and send welcome notes.
✓ Connect with top real estate agents and engage with their content.
Your interior design marketing efforts won’t build themselves overnight, but when set up correctly, they bring consistent and sustainable business growth. It’s time to step off the revenue rollercoaster and start seeing steady success.
When you’re ready to increase your interior design practice profits, work exclusively with ideal clients, and enjoy the time and resources for your extraordinary life, explore your coaching options. We’ve got your back in the business of interior design.
