In your design business, choosing the right projects is essential. Some projects energize you, delight your clients, and build your bottom line. Others drain your energy, disrupt your schedule, and challenge your peace of mind.
Episode Highlights
- 00:01 – “Assessing money as a motivator for project selection.”
- 05:45 – “Evaluating portfolio impact and photography investments.”
- 12:30 – “Timing and workload considerations.”
- 18:00 – “Choosing ideal project locations.”
- 29:00 – “Referral potential from connected clients.”
Let’s break down how to identify the best interior design projects—those that align with your goals and values while driving profitability.
1. The Money
Start by asking yourself, Do I need this project, or can I wait for something better? Projects come in two categories: filler or feature. If it’s a filler, it’s something to sustain cash flow while you wait for your dream projects. If it’s a feature, it’s a standout opportunity that aligns with your goals.
Next, assess whether the client’s budget is realistic. If not, can you guide them toward a more realistic investment? Always include your design fees and procurement management fees when quoting. Here’s the bottom line:
- Good money energizes you, brings joy, and creates profit with clients who are a delight to work with.
- Bad money drains your resources, stresses you out, and disrupts your peace of mind.
2. Your Portfolio
Every project is an opportunity to enhance your portfolio. Ask yourself:
- Does this project align with the image I want to portray?
- Will I invest in professional photography to showcase this work?
- Is this strictly for my website and social media, or could it also be submitted for publication?
Strategically adding the best interior design projects to your portfolio helps position you for bigger opportunities.
3. The Project & Timing
Evaluate the scope of work. Is it something you enjoy and can feel proud to showcase? Consider if the project meets these criteria:
- Does it align with your design fee minimum?
- Will it challenge and stretch you creatively?
- Does it fit well into your current workload without overburdening your schedule?
Be selective about the timing and type of projects you take on to ensure alignment with your overall goals.
4. The Location
A project’s location impacts convenience and your brand’s perception. Consider:
- Is the property in a desirable development, community, or neighborhood?
- Is it within a manageable driving radius, or is it a destination project worth the travel?
- Would you be proud to include an exterior shot of the property in your portfolio?
Choose locations that enhance your reputation and minimize logistical stress.
5. The Testimonial
Do you need more testimonials to boost your credibility? This project might be an opportunity to secure glowing feedback. If the client is high-profile, their testimonial could be a valuable marketing tool.
Conversely, anonymous testimonials, while useful, may not carry the same weight. Be intentional about the kinds of testimonials you’re aiming to collect by focusing on the best interior design projects that truly showcase your expertise and impact.
6. The Referral Opportunities
Some clients are connectors—gate openers to a network of high-quality referrals. Ask yourself:
- Is this client well-connected?
- Can this project introduce me to a specific industry or niche?
- Is this client’s profile high enough to elevate my brand?
Choosing projects with strong referral potential can be a strategic move for long-term growth.
7. Previous Great Clients vs. Not-So-Great Clients
Maintain relationships with clients you love—even if the project is small. They’ve already proven to be a good fit, and nurturing these relationships can lead to future opportunities, including the best interior design projects that align with your vision.
On the flip side, it’s okay to release clients who’ve been challenging or who drain your energy. Staying stuck in the trap of word-of-mouth referrals from not-so-great clients can lead to more of the same—and that’s a cycle you don’t want to perpetuate.
Key Takeaways
Choosing the right projects means more than chasing the next paycheck. It’s about aligning with your goals, enhancing your portfolio with the best interior design projects, managing your time wisely, and cultivating meaningful client relationships. By evaluating opportunities against these seven keys, you can confidently build a design business that aligns and profits.
When you’re ready to increase your interior design practice profits, work exclusively with ideal clients, and enjoy the time and resources for your extraordinary life, explore your coaching options. We’ve got your back in the business of interior design.
