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Marketing Luxury Design: Attracting Affluent Clients

The Design Trade’s One-of-a-Kind Guide to Working with the Best

Book1

the language
of success

Your One-Of-A-Kind Guide To Greater Confidence and More Success

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5 Rituals to Reignite Your Interior Design Genius

Burnout doesn’t mean you’re broken. It means your creative well is running low, and it’s time for a reset. As a principal interior designer, your work is visual, emotional, and deeply personal. But when every project starts feeling “fine” instead of fabulous, you’re not only tired…you’re creatively flat. This isn’t total exhaustion. It’s apathy. You’re…

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Lead With Imagination in Interior Design

In today’s analytics-obsessed business climate, many interior designers find themselves overwhelmed by metrics and starving for meaning. Click-through rates, engagement percentages, and conversion dashboards have become the default markers of success. But here’s the truth that most aren’t saying out loud: creativity is your most valuable currency, and right now, many designers are bankrupting it…

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How Interior Designers Can Use AI to Scale Authentically

Your brand already lives in multiple places. Your website, your social feed, your inbox…but is it working for you while you sleep? If not, it’s time to design your Digital Twin. In a world where technology moves faster than your project calendar, it’s no longer enough to show up manually and inconsistently. To scale your…

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Create Interior Design Client Experiences AI Can’t Match

In a world rushing toward automation, interior design remains one of the few industries where humanity is irreplaceable. AI can streamline tasks, generate imagery, and crunch numbers, but it will never know how to read a room, sense a shift in emotion, or craft a client experience that feels deeply personal and transformative. That’s where…

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15 Ways to Amplify Your Interior Design Business with AI 

AI isn’t here to replace your creativity, it’s here to amplify it.  While some designers are still debating whether AI belongs in our industry, the most successful design principals I coach have already welcomed it into their workflows. They’re using AI to get hours back each week, eliminate inefficiencies, and elevate their client experience without…

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Grow Your Interior Design Business Through AI Search

Search visibility no longer begins and ends with Google. AI search has officially arrived, and it’s rewriting how your future clients find you. Whether they’re asking ChatGPT, Gemini, Claude, or Perplexity, questions like: “Who are the top interior modern designers in Scottsdale?” or “Which interior designers specialize in whole-home renovations in Dallas?” These tools are…

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Is Automation Hurting Your Interior Design Business?

Automation is supposed to save you time and help your business grow. But in the interior design world, many principal designers are discovering the hidden price of over-automating: lost connection, diluted experiences, and clients who feel more like transactions than transformations. If you’ve automated every message, every reply, and every process, chances are your clients…

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How to Deliver a 5-Star Interior Design Experience

How to Elevate Every Step of the Interior Design Journey From Discovery to Delivery In the world of high-end interior design, beauty alone isn’t enough. Stunning interiors may get the attention, but it’s the client experience that earns loyalty, referrals, and repeat projects. And yet, too many interior designers focus all their energy on aesthetics…

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Growth Strategies for Interior Designers During Slow Seasons

Every interior design business experiences slow seasons. The inquiry pipeline dries up, the phone stops ringing, and that steady hum of momentum fades into an unsettling silence. But what if I told you that pause isn’t punishment, it’s a planting ground for design business growth? The biggest mistake you can make in a business lull…

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Escape the Interior Design Hourly Billing Trap for More Profit

If you’re still billing by the hour, you’re working against yourself. Hourly billing is one of the most common traps in interior design, and it’s silently eroding your client trust, your income potential, and your creative freedom. As a principal interior designer running a successful firm, you didn’t build your business to feel like a…

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