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Marketing Luxury Design: Attracting Affluent Clients
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12 Beliefs Blocking Your Interior Design Business Growth
If you’re in your first or second year as an interior designer and haven’t crossed $250K in revenue yet, you’re carrying beliefs that feel strategic but are actually sabotaging your success. These are the same limiting thoughts I hear over and over from talented designers inside my coaching programs. When you challenge and replace them,…
The Profitable Sourcing System Every Interior Designer Needs
Sourcing isn’t just about picking out products — it’s a strategic part of your interior design business that can save you time, cut stress, and significantly increase your profit margins. When you build a sourcing system that’s efficient, intentional, and professional, you elevate your role and leave a stronger impression on clients. Here’s how to…
The Hidden Costs of Interior Design Success
Interior design success looks glamorous from the outside. Picture-perfect projects. A curated Instagram feed. An elevated aesthetic that speaks volumes. But behind the scenes? Many interior designers are quietly hemorrhaging money. They are chasing the image of success without recognizing the silent expenses stealing their profits, energy, and peace of mind. True success isn’t about…
5 Rituals to Reignite Your Interior Design Genius
Burnout doesn’t mean you’re broken. It means your creative well is running low, and it’s time for a reset. As a principal interior designer, your work is visual, emotional, and deeply personal. But when every project starts feeling “fine” instead of fabulous, you’re not only tired…you’re creatively flat. This isn’t total exhaustion. It’s apathy. You’re…
Lead With Imagination in Interior Design
In today’s analytics-obsessed business climate, many interior designers find themselves overwhelmed by metrics and starving for meaning. Click-through rates, engagement percentages, and conversion dashboards have become the default markers of success. But here’s the truth that most aren’t saying out loud: creativity is your most valuable currency, and right now, many designers are bankrupting it…
How Interior Designers Can Use AI to Scale Authentically
Your brand already lives in multiple places. Your website, your social feed, your inbox…but is it working for you while you sleep? If not, it’s time to design your Digital Twin. In a world where technology moves faster than your project calendar, it’s no longer enough to show up manually and inconsistently. To scale your…
Create Interior Design Client Experiences AI Can’t Match
In a world rushing toward automation, interior design remains one of the few industries where humanity is irreplaceable. AI can streamline tasks, generate imagery, and crunch numbers, but it will never know how to read a room, sense a shift in emotion, or craft a client experience that feels deeply personal and transformative. That’s where…
15 Ways to Amplify Your Interior Design Business with AI
AI isn’t here to replace your creativity, it’s here to amplify it. While some designers are still debating whether AI belongs in our industry, the most successful design principals I coach have already welcomed it into their workflows. They’re using AI to get hours back each week, eliminate inefficiencies, and elevate their client experience without…
Grow Your Interior Design Business Through AI Search
Search visibility no longer begins and ends with Google. AI search has officially arrived, and it’s rewriting how your future clients find you. Whether they’re asking ChatGPT, Gemini, Claude, or Perplexity, questions like: “Who are the top interior modern designers in Scottsdale?” or “Which interior designers specialize in whole-home renovations in Dallas?” These tools are…
Is Automation Hurting Your Interior Design Business?
Automation is supposed to save you time and help your business grow. But in the interior design world, many principal designers are discovering the hidden price of over-automating: lost connection, diluted experiences, and clients who feel more like transactions than transformations. If you’ve automated every message, every reply, and every process, chances are your clients…
