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Marketing Luxury Design: Attracting Affluent Clients
The Design Trade’s One-of-a-Kind Guide to Working with the Best

the language
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Your One-Of-A-Kind Guide To Greater Confidence and More Success
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Is Automation Hurting Your Interior Design Business?
Automation is supposed to save you time and help your business grow. But in the interior design world, many principal designers are discovering the hidden price of over-automating: lost connection, diluted experiences, and clients who feel more like transactions than transformations. If you’ve automated every message, every reply, and every process, chances are your clients…
How to Deliver a 5-Star Interior Design Experience
How to Elevate Every Step of the Interior Design Journey From Discovery to Delivery In the world of high-end interior design, beauty alone isn’t enough. Stunning interiors may get the attention, but it’s the client experience that earns loyalty, referrals, and repeat projects. And yet, too many interior designers focus all their energy on aesthetics…
Growth Strategies for Interior Designers During Slow Seasons
Every interior design business experiences slow seasons. The inquiry pipeline dries up, the phone stops ringing, and that steady hum of momentum fades into an unsettling silence. But what if I told you that pause isn’t punishment, it’s a planting ground for design business growth? The biggest mistake you can make in a business lull…
Escape the Interior Design Hourly Billing Trap for More Profit
If you’re still billing by the hour, you’re working against yourself. Hourly billing is one of the most common traps in interior design, and it’s silently eroding your client trust, your income potential, and your creative freedom. As a principal interior designer running a successful firm, you didn’t build your business to feel like a…
How to Attract High-End Interior Design Clients Authentically
Every interior designer wants to know: Where do I find affluent design clients? The answer isn’t a hashtag. It’s not in a cold DM or a paid ad. High-end clients aren’t lurking on Houzz or Googling “best designer near me.” Why? Because affluent individuals move in smaller, more curated circles where trust is everything. They…
Strategic Shifts to Hit 7-Figures as an Interior Designer
Feeling stuck at the same revenue year after year, no matter how hard you work? You’re not alone, and you’re not the problem. The reality is, most interior designers hit plateaus. But those who scale beyond them don’t do it by working harder. They achieve multiple six and seven figures by shifting how they lead,…
What To Do When Your Interior Design Business Slows Down
This year has felt slow for many interior designers and firms. And when projects stall, inquiries dip, and your calendar looks too open, it’s easy to panic. But here’s the truth: slow seasons aren’t failure. They’re an opportunity. Even the best designers (those with talent, reputation, and experience) hit seasons when the pipeline thins out.…
8 Ways Self-Doubt Sabotages Your Interior Design Business
Let’s talk about something most people won’t admit aloud, especially not successful, ambitious interior designers like you. I call it the silent killer of your business. It doesn’t show up as an obvious failure. It doesn’t scream. It whispers. It’s self-doubt. And when you let it go unchecked, it erodes your confidence, caps your creativity,…
Scaling Your Interior Design Business to Seven Figures
Let’s cut through the polite whispers and talk truth: interior design is one of the most financially rewarding and creatively fulfilling careers you can pursue. But only if you stop playing small. If you’re a principal designer with revenues of $300K and feeling stuck, or dreaming of $750K to $1M in sales and unsure how…
Should You Offer Discounts On Interior Design Services?
Every time an interior design client asks for a discount, or you feel tempted to offer one out of generosity or self-doubt, I want you to pause. Take a breath. And remember this: interior design is the ultimate deal, no discount required. This isn’t a fleeting moment of beauty or a one-season splurge. Your design…