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Marketing Luxury Design: Attracting Affluent Clients

The Design Trade’s One-of-a-Kind Guide to Working with the Best

Book1

the language
of success

Your One-Of-A-Kind Guide To Greater Confidence and More Success

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Interior Design Markets: How to Attend Strategically & Profitably

If you have ever questioned whether attending an interior design market is worth the time, energy, and investment, this article is for you.  Markets are rarely taught as strategic business environments. Most designers are told to go – without ever being shown how to decide why, when, or whether attending truly serves their firm.  Going…

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Employee Turnover in Interior Design Firms: What to Do When a Team Member Quits

When a team member leaves your interior design firm, it can feel like the ground shifts under your feet. There is the operational disruption you cannot ignore and the emotional impact you may not expect. Projects do not pause. Clients do not wait. And suddenly, the principal interior designer is holding everything again—quietly, constantly, and…

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Why Successful Interior Designers Choose a Word for the Year

Leadership Focus, Clarity, and Decision-Making at the Principal Level  By the time you reach the principal seat, motivation is not the problem. Focus is. When you are running a profitable interior design firm, the issue is not ideas, creativity, or ambition. It is the sheer volume of decisions coming at you every day. Client expectations.…

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Interior Design Contracts: The Clauses Designers Need to Protect Time, Profit & Sanity

Interior design contracts are more than legal protection. They are behavioral frameworks. They define how clients engage, how decisions are made, and whether the interior designer leads the process or loses months reacting to it. When you feel drained, resentful, or chronically overextended, the cause is rarely lack of talent or demand. More often, it…

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How to Fill Your Interior Design Pipeline with Ideal Clients

If your interior design pipeline feels light heading into the new year, you’re not alone, and you’re not behind. What you are is in the perfect place to shift your strategy from chasing to planting. It’s easy to feel the pressure to end the year with a bang or start the new one with a…

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Interior Design Burnout: Why Your Growth Isn’t Sustainable

Success is supposed to feel good. But what if your growing interior design firm is leaving you more overwhelmed than ever? You’re not alone, and it doesn’t mean you’ve done anything wrong. It means your business is asking you to evolve. This post is for the interior design principal who’s done everything “right”: you’ve built…

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12 Beliefs Blocking Your Interior Design Business Growth

If you’re in your first or second year as an interior designer and haven’t crossed $250K in revenue yet, you’re carrying beliefs that feel strategic but are actually sabotaging your success. These are the same limiting thoughts I hear over and over from talented designers inside my coaching programs. When you challenge and replace them,…

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The Profitable Sourcing System Every Interior Designer Needs

Sourcing isn’t just about picking out products — it’s a strategic part of your interior design business that can save you time, cut stress, and significantly increase your profit margins. When you build a sourcing system that’s efficient, intentional, and professional, you elevate your role and leave a stronger impression on clients. Here’s how to…

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The Hidden Costs of Interior Design Success

Interior design success looks glamorous from the outside. Picture-perfect projects. A curated Instagram feed. An elevated aesthetic that speaks volumes. But behind the scenes? Many interior designers are quietly hemorrhaging money. They are chasing the image of success without recognizing the silent expenses stealing their profits, energy, and peace of mind. True success isn’t about…

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5 Rituals to Reignite Your Interior Design Genius

Burnout doesn’t mean you’re broken. It means your creative well is running low, and it’s time for a reset. As a principal interior designer, your work is visual, emotional, and deeply personal. But when every project starts feeling “fine” instead of fabulous, you’re not only tired…you’re creatively flat. This isn’t total exhaustion. It’s apathy. You’re…

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